Tipping Point for Save Mart
New flagship store simplifies shopper experience, offers in-store dining. A new flagship store in Modesto, Calif., will feature made-to-order items throughout its fresh departments, as well as a fast-casual restaurant called The Tipping Point.
September 30, 2019
The Save Mart Cos. is slated to open a new flagship store in Modesto, Calif., on Oct 2. It will feature made-to-order items throughout its fresh departments, as well as Save Mart's new fast-casual restaurant—The Tipping Point—within the store.
Culinary-driven offerings are a mainstay of the “Valley Made” section of the new Save Mart, officials said. The section features a produce cutting specialist on staff; made-to-order smoothies; custom fruit bowls; ceviche, olive and pasta bars; and custom-made guacamole and salsa, Store Director Jerald Smith told The Modesto Bee.
“We’re going to make your life simpler,” he said in the on-camera interview. “You’re going to be able to walk up, fill a tray up, fill a bowl up. You pay by the pound—easy in/out.”
Fresh produce is another focal point for the store, which will offer a large variety of local and organic items. The flagship location will also feature a nut roasting and grinding area, where shoppers can get fresh-prepared nut butters.
The service-oriented meat department includes a smoker and a grill, where butchers will prepare customers’ meat orders while they shop.
With both indoor and outdoor garden seating, The Tipping Point restaurant will specialize in tri-tip barbecue served five different ways: as wet or dry sandwich, torta, taco or salad. Side dishes include street corn and churros.
In addition to its signature whole and plated tri-tip, The Tipping Point will have a wide selection of local beer and wine on tap. Local beer and wine selections will change seasonally and be announced to followers on the store’s Facebook page.
“We have a strong identification with how good food brings people together, and tri-tip is a staple in the Central Valley,” Nicole Pesco, CEO for Save Mart, said in a release. “The Tipping Point gives the community a new gathering spot to enjoy this amazing food in a comfortable atmosphere—and you won’t have to clean the grill at the end of the evening.”
In the coming weeks, The Tipping Point food menu and other signature prepared foods from throughout the new store’s hot bar and service deli will be available for on-demand delivery by DoorDash. Save Mart recently announced its plans to expand its DoorDash service throughout California's Central Valley, the San Francisco Bay Area and Reno, Nev., in the coming months.
“Our aim is to meet shoppers where they are at—literally. DoorDash delivery offers a quick, convenient meal solution and complements our home delivery services,” said Bobby McDowell, VP of operations for Save Mart, in a statement.
Save Mart operates 83 Save Mart stores throughout California and northern Nevada. The grocery chain is part of The Save Mart Cos., which operates 207 traditional and price impact stores under the banners of Save Mart, Lucky, FoodMaxx and MaxxValue Foods.
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