Uber Eats to begin delivering Hy-Vee orders

Last-mile delivery service Uber Technologies Inc. is partnering with Hy-Vee to begin delivering to customers at more than 260 of the chain’s stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin, the tech company announced Friday.  

Uber also announced that for the third year in a row it is the official on-demand food-delivery partner of the NFL and is launching a sweepstakes in anticipation of football season.  

Shoppers using Uber Eats at Hy-Vee will receive 50% off their first order (up to $40) of $50 or more. They will also be entered into the Uber Eats 2023 NFL Kickoff Tickets sweepstakes and a chance to win tickets to the 2023 NFL Kickoff on Sept. 7. 

“Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win for both parties,” said Aaron Wiese, vice president of e-commerce for Hy-Vee, in a statement. “As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers.” 

Members of Uber One, Uber’s premium service, receive 5% off Hy-Vee orders of $35 or more and pay $0 delivery fees, according to the announcement.  

“Hy-Vee is a beloved hometown brand, and we’re thrilled to welcome them onto Uber Eats,” said Christian Freese, Uber’s head of grocery and new verticals across the U.S. and Canada, in a statement. “Together we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest—and we’re especially excited to be offering both consumers and couriers across the region the chance to attend one of the hottest kickoff games of the NFL season.” 

It’s the most recent partnership for Uber, which launched its grocery category in 2020 and has relationships with Albertsons Companies, Meijer, Kroger, SpartanNash, Grocery Outlet and others. The non-restaurant delivery portion of the company’s business—grocery, convenience, alcohol—is now available in more than 30 countries, the company noted.