Watermelon Board and National Watermelon Association Partner to Host Retail Display Contest

The National Watermelon Promotion Board (NWPB), in partnership with the National Watermelon Association (NWA), is calling on all retail chains, independent retailers and commissaries with watermelons of U.S. origin to submit entries to their Retail Display Contest. Originally established to honor National Watermelon Month in July, the retail display contest is now accepting submissions throughout the summer months of July and August. 

Now in its eighth year, the contest is used by NWPB to encourage retailers to create displays that showcase the many benefits of watermelon including health, value and versatility. To assist in the contest, Watermelon Board provides free resources including an informational retail kit, point-of-sale materials, cutting and usage ideas, and tips on how to create effective watermelon displays. 

The grand prize winner will receive $1,000 and an opportunity for two to attend the NWA’s Annual Convention in Lake Tahoe in February 2017. Additionally, nine regional 1st place winners will receive $250 each, nine 2nd place winners will receive $100 and nine regional 3rd places winners will receive $75 each. 

Displays can be based on whole watermelon, fresh-cut watermelon, mini watermelon or any mix. Judges will look at a display’s overall appearance, creativity, shop-ability and use of point-of-sale materials. To enter a display, retailers can submit their entry via an online contest form.