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What Does Inflation Mean for Snacks and Candy?
64% of shoppers say they’d cut back ‘if money was tight,’ per 84.51° data. 84.51° offers a snapshot of how higher prices are affecting the category, what draws shoppers in and which products are winning.
1 Min Read
![Snacks Snacks](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blt313a6e3d9097ae5d/669f06e33741156007501275/snacks_hero.jpg?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
Image: Shutterstock
As inflation remains persistently high, snacks and candy—which fall in the nonessential and oftentimes impulse-buy categories—are feeling the effects. 84.51°, the Cincinnati-based Kroger-owned data and media company, offers a snapshot of how the higher prices will affect snacks and candy, what draws shoppers to the category and which products are winning.
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