Cinnabon Introduces Line of Fresh Bakery Treats at Retail and Foodservice

Cinnabon has launched "Crafted by Cinnabon," the brand's first line of fresh bakery treats now available in single serve or in multi-serve channels such as grocery, convenience stores, university campuses and other food service outlets.

The Crafted by Cinnabon line delivers the same fresh-baked quality and signature ingredients that guests have come to love and expect from Cinnabon bakeries, including Cinnabon Makara cinnamon and signature cream cheese frosting. The Crafted by Cinnabon line allows the indulgent aromas of the in-bakery experience to extend into the comfort of home kitchens around the country, as well as on-the-go occasions.

Available immediately, the Crafted by Cinnabon product line includes:

"Our new line of Crafted by Cinnabon Bakery Treats provide consumers with more opportunities to treat themselves to the irresistible taste of Cinnabon in more ways and places than ever before," says Kristen Hartman, senior vice president of marketing, global channels for FOCUS Brands, the parent company of Cinnabon. "We are delighted to offer these premium baked treats and provide consumers with something new from the Cinnabon brand that is incredibly delicious."

Cinnabon has partnered with CSM Bakery Solutions, an international leader in the baking industry, on the development and manufacturing of the product line.

"Cinnabon is a widely recognized global brand associated with craveability and quality, and we are excited to be able to provide grocers and foodservice operators the opportunity to offer these amazing treats," says Gretchen Sussman, vice president of foodservice North American at CSM. "At CSM, we are looking to enhance the bakery experience operators and retailers provide their consumers. These baked goods Crafted by Cinnabon do that and also provide the opportunity to make the bakery area a destination any time of day."

Also new this fall, Cinnabon will be launching a recipe series that will feature delightful videos on how consumers can "Cinnabon It Yourself" in the kitchen utilizing products from the Crafted by Cinnabon line. Fans of Cinnabon can be on the lookout for #CIY recipes such as Cinnabon Pound Cake French Toast. A new recipe will be released via the Cinnabon social media channels each week from now until the end of 2016.