FUTURE OF THE FLORAL INDUSTRY ON THE TABLE AT ANNUAL SHOW

COLUMBUS, Ohio -- The future of the floral industry will be on the table here, for contemplation and debate by the mass market floral industry's leaders during the Super Floral Show taking place later this week.

to the important issues facing it.

Those issues, the association said, include generating upper management commitment for floral programs; competing for space with other departments; the feasibility of large garden centers in supermarkets; whether outsourcing will labor be a growing trend; and how to run a floral shop like a business.

The Super Floral Show also includes an exhibit floor of fresh bouquets, potted foliage and flowering plants, baskets and containers, silk and dried flowers, accessory and gift items, balloons, decorative upgrades, refrigerated coolers and floral displays.