Meijer Rolls Out Flexible Meal Kits
Concept aims to cut down on meal prep time without hindering creativity. The concept aims to cut down on meal prep time without hindering creativity.
Meijer debuted a line of pre-prepped "mirepoix-esque" Meal Inspiration kits in an effort to engage shoppers in the fresh aisles and play into the convenience trend.
Meal kits have been a hot topic in the grocery world of late, but this new option allows consumers to be creative in their meals without having to face the tedious task of chopping onions. The kits also encourage shoppers to pick up other items, such as proteins, that will be used in their meal creation, further encouraging basket building.
Officials said Meijer chefs came up with the idea for the kits when testing new soup recipes, and realized it was an opportunity to cut down on time spent dicing vegetables.
"One of the challenges that many at-home cooks find draining is the time that goes into meal prepping," Meijer officials said in a statement. "Meal Inspiration kits are designed to inspire at-home chefs to create their own unique recipes."
Each of the four new Meal Inspiration kits offers three recipes included on the peel-away label. The recipes call for minimal additional ingredients, and each recipe is ready in under 40 minutes with no chopping of vegetables.
Meijer also recently introduced four new vegetable kits called Roasters that are made for roasting, and can, according to officials, be paired with the new Inspiration products to create a complete meal.
The Meal Inspiration flavors include:
Southwest Blend: Black beans, chick peas, sweet corn, diced tomatoes, peppers and onions; can be used in Southwestern or Mexican dishes such as Southwest Avocado Veggie Sliders
Asparagus & Mushroom: Asparagus and mushrooms; can be used in recipes such as Creamy Mushroom & Asparagus Gnocchi
Ham & Vegetable: Ham, onions, and green, yellow and red peppers; recipe suggestions include Cheesy New Potato & Ham Au Gratin
Rosemary Vegetable: Rosemary sprigs, diced carrots, celery and onions; recipe suggestions include Roast Beef Sirloin & Red Wine Sauce