NMB Announces Mango Mania Display Contest Winners 2018-01-01 (2)

The National Mango Board (NMB) has announced the winners of the Mango Mania Display Contest and reports an increase of 138% mango volume amongst participating stores compared to the same time last year. The contest encourages retailers to build big, beautiful mango displays that include mango educational messaging in order to engage customers. Point-of-Sale (POS) materials available to the participating stores included cutting, selection and nutrition messages, plus easy recipe ideas for mangos. Retailers were also able to use their own props to infuse their own creativity into their catchy displays. Stores were asked to create their most creative and effective displays and keep them up for at least seven days during the month of July 2014. This year, store participation nearly doubled over 2013. The top winners in each category include: Up to 50 Stores, 7 or more registers

[caption id="attachment_32737" align="aligncenter" width="366"] First place: Garrett Fowden, Payson Market, Payson, Utah[/caption] Up to 50 Stores, 1 to 6 registers

[caption id="attachment_32738" align="aligncenter" width="444"] First place: Fresh Market, Richfield, Utah[/caption] More than 50 Stores, 7 or more registers

[caption id="attachment_32739" align="aligncenter" width="375"] First place: Price Rite, Chicopee, Mass.[/caption] Entries were judged based on creativity of the display, visual appeal, and effectiveness in educating shoppers about mangos. “Since we began the Mango Mania Display Contest we have been impressed with the amount of creativity amongst the stores,” said Megan McKenna, Director of Marketing for the NMB. “This contest is such a great way to pump up mango sales and increase mango movement and our results reflect it; having mango volume increase 138% in participating stores over the same period in 2013 is huge”, said McKenna. The contest is designed to help stores boost mango sales, while showcasing creativity and educating shoppers about mangos. This year, for the first time, the contest included small and large retail chains. For a complete list of winners for the 2014 Mango Mania Display Contest, visit www.mango.org/contest