Oscar Mayer Provides Portable Protein

The Oscar Mayer brand is introducing P3 Portable Protein Pack, packs of meat, cheese and nuts, designed for active consumers looking for a snack to help keep them going throughout the day. Kraft is well positioned to bring a wholesome protein snack to market that includes high-quality brands consumers already know and trust. The convenient, on-the-go packs are made of three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts. P3 Portable Protein Packs contain no artificial preservatives, at least 13 grams of protein – the equivalent of two eggs – and have little to no sugar. Varieties include:

“Consumers snack three times a day on average, and 75% of adults are looking to add more protein to their diets,” says Joe Fragnito, vice president of marketing for Oscar Mayer. “The protein snacking category has a 7% growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace.” P3 Portable Protein Packs are available nationwide; a single, two-ounce pack has a suggested retail price of $1.79, and a triple, six-ounce pack, $4.99.