PMA: Jacobs Farm / Del Cabo Announces New Brands

Leading organic grower and shipper, Jacobs Farm / Del Cabo is debuting a new brand, Kitchen Harvest Living Herbs, with basil leading the way. The company will also announce that it is bolstering its social mission with new Fair Trade Certified product offerings. The values-driven company favors people and planet over profit, and is guided by social responsibility and environmental stewardship. Visitors to Jacobs Farm / Del Cabo’s booth will view its expanding culinary herb line. The company’s new brand and product, Jacobs Farm Kitchen Harvest Organic Living Basil will begin shipping in October 2013, with year-round availability. “The certified organic hydroponic process creates an ideal environment for ultimate plant health and crop performance,” says Marina Pace, marketing spokesperson. “The plants are harvested with roots intact and packaged in a protective sleeve that extends the optimum greenhouse environment and shelf life. The freshest possible plants are those with roots intact.” The 12-count shipper makes for easy display and requires only simple maintenance for produce teams and consumers, who also love the fresh appeal. And the basil is convenient. Customers harvest only what they need and the remaining plant stays intact and alive. Another line extension is Jacobs Farm Organic Ginger packaged in convenient four-ounce clamshell packs. The package merchandises perfectly alongside Jacobs Farm’s line of clamshell herbs in racks or on hooks. “The ginger is produced in Peru through a strategic partnership with Fairtrasa, a company that shares our social mission,” Pace adds. The Del Cabo brand has also added Rubies On The Vine cocktail tomatoes to its line of specialty tomatoes, vegetables and fruit. Developed by Del Cabo’s plant breeding program, this latest addition will ship at the end of November. Del Cabo also continues to add more grower groups producing Fair Trade Certified products, allowing for more offerings, stronger supplies and year round availability.