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Rojo’s Unveils Line of Artisan-Crafted Salsas and Dips

Rojo's releases a line of restaurant-quality salsas and dips in authentic Mexican flavors.

Grocery Headquarters

January 1, 2018

3 Min Read
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 logo in a gray background | Rojo’s, maker of refrigerated salsas, recently unveiled a line of restaurant-quality salsas and dips featuring new flavors as well as a fresh, new look for the brand. Committed to bringing authentic Mexican flavors from restaurant tables to consumers’, the artisanal salsas are made in small batches using premium, fresh-cut ingredients to deliver homemade taste and freshness in every bite, say company officials. Available in 13 unique flavors, Rojo’s delicious array of versatile salsas and dips will liven up any meal or social gathering.

“Rojo’s has a rich heritage in refrigerated foods and is devoted to creating fun, flavorful salsas and dips which embrace the authentic quality of the very first secret family recipe made in 1965,” says Mark Miller, vice president of marketing at Simply Fresh Foods. “With its complexity of flavors, a tub of Rojo’s has a way of bringing people together at parties, while also offering versatility in the kitchen that enables anyone to make zesty, healthful dishes, without adding unwanted fat and calories.”

Always cold-processed and never cooked, Rojo’s restaurant-quality salsas and dips are crafted in small batches using ingredients like diced tomatoes, chiles, onions and robust seasonings for freshness and homemade taste, officials add. Rojo’s foods contain non-GMO ingredients and zero fat or cholesterol, with the majority of its portfolio gluten-free and certified Kosher. A sampling of Rojo’s 13 flavor varieties include, as described by company officials:

  • Homestyle Salsas (mild, medium, hot, and single-serve)

  • Specialty Salsas – Restaurant Style, Pico De Gallo, Fire Roasted, Southwest Fire Roasted, and more

  • Inspired Salsas – Black Bean & Corn, Roasted Tomatillo Avocado, and more

  • Layer Dips – 5-Layer Dip and Savory Black Bean Layer Dip

Rojo’s is available in the refrigerated dairy/deli case at more than 25,000 grocery retailers in the U.S., including Walmart, Safeway, Kroger, Albertson’s, Ralph’s, Stater Bros., Winco and in Costco and Sam’s Club stores.

 

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