RubyFrost Apple Makes its Second Wintertime Debut

Grown in New York State and available exclusively from Crunch Time Apple Growers, RubyFrost is expanding its retail distribution across the U.S. The 2016 RubyFrost season will launch at retail starting in mid-January and is expected to last for a limited time.   

After officials report a successful release in 2015, production of RubyFrost apples has grown significantly allowing Crunch Time Apple Growers to expand marketing efforts to include coupons, high graphic bags, bins and in-store demos.   

 “We were really pleased with the results of this past season and the positive feedback we received from consumers who embraced this new wintertime apple,” says Mark Russell, apple grower and marketing committee chair.  “RubyFrost is known for its crisp texture combined with the well-balanced taste of sweet and tart flavors making this a great apple for snacking as well as baking.”

Crunch Time Apple Growers teamed up with Cornell University to bring the RubyFrost and SnapDragon apple varieties to market. Both apple varieties are grown exclusively in New York State and the royalties support Cornell’s apple-breeding program.

For more information, visit www.RubyFrostApple.com.