Southeast Produce Council Unveils New Logo

Southeast Produce Council (SEPC), the produce resource in the Southeast, unveiled a brand refresh to mark 20 years of success and symbolize progress as well as the future of the association. At Southern Exposure 2020, SEPC debuted the new logo and website.

“Our goal for the new logo was to progress our identity and to better reflect our growing membership,” said David Sherrod, president and CEO of the Millen, Ga.-based association. “We could not be prouder of the new logo and are excited to use this to propel Southeast Produce Council into the years ahead.”

While the design of the logo was enhanced, the SEPC pillars and recognizable colors remain the same: purple for innovation; green for education; gold for community; and red for networking.

Attendees of Southern Exposure saw a 10-foot display of the new logo in key locations during the event, as well as additional signage to highlight the launch of the refreshed brand identity.