What Consumers Are Ordering for Delivery in 2020

The inaugural Off the Shelf report from goPuff, a digital convenience retailer, analyzed data from November 2018 to November 2019 to understand and predict consumers’ online ordering patterns and identify their changing preferences and shopping behaviors as e-commerce continues to evolve. For example, orders for personal care items increased 24% during the winter months, and there was a 115% increase in boxed and canned wine orders in 2019. Here are some quick takeaways:

Most Popular Order Days by Product

Coffee

Advil/Tylenol

Wine

Beer

Regional Snacking Trends

Fast Facts

Twenty-four percent of customers who ordered a health food item this year also had a traditional snack in their basket.

The majority of baby product orders occur in the evenings, from 6 p.m. to 12 a.m., after work and after the kids are in bed.

The personal care category, which includes shampoo, conditioner and face masks, has historically seen a higher volume of orders during the winter months, with a 45% increase in orders from December to February.

Bottled wine continues to make up the majority of wine orders, but boxed and canned wine saw a 115% increase in orders in 2019, also increasing 47% from July to September.

When compared to the two months before and after, orders for cleaning products peak in April and May.