A&P Launches Baby-Products Discount

SN STAFF

MONTVALE, N.J. — A&P here announced the launch of the “Live Better Baby Club,” whose members will receive an automatic 10% discount on baby products at A&P, Pathmark, Super Fresh, Waldbaum’s and The Food Emporium stores.

To become a member, customers enroll online at livebetterbaby.net, sign up in-store, or add the program to their existing A&P banner membership account via the Web. Members who are also part of A&P’s Live Better Wellness Club can receive free generic prenatal vitamins, fluoride baby vitamins and antibiotics in stores with pharmacies.

“We wanted to make it as easy as possible for new parents and parents-to-be to instantly save when they shop with us,” said Tom O’Boyle, A&P’s executive vice president of merchandising, marketing, supply and logistics, in a statement. “Giving customers an automatic 10% discount on baby products makes A&P’s Live Better Baby Club program truly simple and hassle-free.”

Parents can also find tips and member-only specials at livebetterbaby.net. The site also features a regular mommy and baby nutrition blog and encourages parents and shoppers to “ask the experts” and interactively engage with the site.