AFM’s Fanwich Campaign is Back

Avocados From Mexico (AFM) announces the return of its Fanwich campaign, which is designed to maintain strong avocado consumption by inspiring consumers to incorporate avocados on their sandwiches. The Fanwich campaign is built around a strategic partnership with Bimbo Bakeries USA and will target those consumers looking for nutritious ways to improve their meals following the overindulgence of the holidays and Big Game parties. Featuring Healthfull premium breads in the general market, Fanwich will also be expanded to key Hispanic markets with Bimbo Bread. Both brands are manufactured by Bimbo Bakeries USA.

Fanwich will be running during February and March 2016 and will be promoted through a variety of marketing efforts and will encourage health-conscious consumers to get creative and start stacking sandwiches with better-for-you ingredients inlcuding Avocados From Mexico.

“This campaign is based on research that shows both bread and avocados are among the top items in the shopper basket and that sandwiches are the 4^th key usage for avocados,” says Stephanie Bazan, market development director, AFM. “Partnering with Bimbo Bakeries USA enables us to offer a robust program that is releavant in both the General and Hispanic markets.”

Along with consumer savings, appealing and educational in-store merchandising displays that house either Healthfull or Bimbo breads along with Avocados From Mexico will also help inspire shoppers to choose wisely as they load their grocery cart, company officials say.

In addition, AFM will be holding its 2^nd annual national retail display contest in which retailers have a chance to win $50,000 in prizes. Using at least three pieces of AFM Fanwich POS, retailers photograph their display creation and submit online at Fanwich.com/Retail by March 30, 2016. Winners will be chosen based on usage of required AFM Fanwich promotional pieces and overall display look.

In the general market, consumers can get in on the action by entering the Fanwich Fit sweepstakes for a chance to win one of several $500 gift cards up for grabs or a home gym makeover, valued at $10,000. The sweepstakes will be supported with a comprehensive social campaign featuring Whistle Sports social influencers, such as healthy food blogger Kevin Curry, founder of FitMenCook, professional lacrosse player Paul Rabil, and popular health and fitness guru Natalie Jill. Leveraging their social media followings, they will be developing a series of AFM videos inviting their audiences to participate in Fanwich Fit and post their own avocado sandwich creations.

In addition, the campaign will be integrated with content on the FitMenCook App, which offers dozens of healthy recipes, a personal weekly Meal Planner and calorie counter and includes an automated grocery list to make shopping for healthy ingredients even easier.