Entenmann's and The Salvation Army Partner to Celebrate "National Donut Day" With New Rich Frosted Patriotic Donut

Entenmann's Bakery, a division of Bimbo Bakeries USA (BBU), has partnered with The Salvation Army for National Donut Day, which will be celebrated on June 5. To recognize the holiday, originally founded by The Salvation Army to honor those in military service, Entenmann's will be featuring a new Rich Frosted Patriotic Donut Eight Pack and a "National Donut Day Free Donuts for a Year" Facebook sweepstakes, all to commemorate the men and women serving, and who have served our country. "We're honored to be partnering with The Salvation Army for half a decade, and proud to be a part of their efforts to continue helping families around the world, including our veterans and military men and women, by raising funds through our National Donut Day campaign," says Maureen Sticco, director of Entenmann's marketing services. Colonel Ron Busroe, national community relations and development secretary for The Salvation Army, adds: "As The Army celebrates its 150th global anniversary, we are grateful for loyal partners, like Entenmann's, who have proven to be exceptional in their efforts to support our mission of goodwill. We look forward to making the 2015 National Donut Day an unforgettable occasion." Entenmann's has created Rich Frosted Patriotic Donut Eight Pack, a sweet and iconic treat to celebrate National Donut Day. It combines the classic fan favorite of their Rich Frosted Donut with star-studded, red, white and blue sprinkles. The donut will be joining the Entenmann's donut family; a family that includes the renowned Rich Frosted and Crumb Topped donuts (aka Mr. and Mrs. Rich Frosted) in addition to seasonal favorites like the Lemon, Harvest Pumpkin and Cider Donuts. The Rich Frosted Patriotic Donut Eight Pack hit the shelves in May just before this year's National Donut Day celebration in June. The Entenmann's "National Donut Day Free Donuts for a Year" Sweepstakes will be printed on-package for the Rich Frosted Patriotic Donuts as well as Entenmann's Rich Frosted and Crumb Donuts Eight Packs. In the fifth year of the partnership and in celebration of the historic day, Entenmann's will be awarding lucky fans with "Free Donuts for a Year" as well as other prizes through the sweepstakes link on the Entenmann's Facebook page which started on April 27.  For every consumer (fan or not) that enters the Facebook "National Donut Day Free Donuts for a Year" Sweepstakes, $1 will be donated to The Salvation Army, up to $30,000. All entries must be received by July 3. Winners will be randomly selected from all submissions. National Donut Day's Freshly Baked History: The holiday, held annually on the first Friday of June, was established by The Salvation Army in 1938 in Chicago to honor the "Donut Lassies," who served these treats to soldiers during World War I, and to help raise needed funds during the Great Depression. The donuts became synonymous with The Salvation Army, as well as the American soldiers who were returning home with the nickname, "doughboys." This significant occasion established the donut as a long-standing symbol of the services The Salvation Army continues to provide. Today, The Salvation Army continues to provide meals, including donuts, and numerous other services to clients who visit Salvation Army programs daily. National Donut Day Fun Facts: