Fresh Produce

NEW ORLEANS -- Marketing produce effectively need not cost a lot of money or even a lot of time, a consultant said at the Produce Marketing Association's Fresh Summit 2002 last weekend.As an example, William McCurry, chairman, McCurry Associates, Princeton, N.J., cited a retailer who always puts a halved tomato on his displays to show the product's ripeness. Not a new idea, but a new application.Another

byRoseanne Harper