Grocery Outlet dropping Amelia’s name

Amelia’s Grocery Outlet stores in Pennsylvania will be formally rebranded under its parent company’s Grocery Outlet banner next week, the chain said.

Grocery Outlet, based in Emeryville, Calif., acquired the Amelia’s chain in 2012. Officials said it planned to drop the Amelia’s name following its acquisition by private equity group Hellman & Friedman late last year. The chain operates 16 Amelia’s stores in Southeastern Pennsylvania.

“We've taken the last two years to learn Amelia's unique business model,” the company said in an email to Amelia’s shoppers sent Friday. “The good news is that all the things you love about Amelia's Grocery Outlet — low prices, great customer service, and family-friendly business — is staying the same. We're giving the stores a new look and feel, to represent their inclusion in the Grocery Outlet family.”

The company said its new ad will be available Feb. 18 at its website, which for Amelia's shoppers will be relocated at groceryoutlet.com.