Instacart reveals which products carry a surcharge

In response to customer requests, Instacart announced it would begin showing when products are the same price found in stores and when they cost more.

Instacart will display pricing mark-up information on the front page for each store as well as on individual product pages. Users can click for more information, such as the average mark-up per store.

The grocery e-commerce site also said it would explain which retailers set their own prices and which retailers’ prices are set by Instacart on a new “Store Prices” page.

Instacart noted its price mark-up information is based on average pricing across all stores, rather than item price at an individual store location. Prices may also change over time.

Recently, Instacart began charging a fee during peak ordering times.