Juicy Juice Makes a Big Back-to-School Splash with New Products and New Look

Juicy Juice is going back to school with a new line of drink pouches, new flavors, a package makeover, stepped-up marketing support and an upgraded website rich with activities and information. The updates are the first under the brand's new owner, Harvest Hill Beverage Company, with more excitement for kids and moms to follow. Juicy Juice's line of kid-favorite 100 percent juices includes four new flavors: Strawberry Watermelon, Passion Dragonfruit, Peach Apple and Cranberry Apple. All four flavors are available in economical 64-ounce bottles, with Strawberry Watermelon and Peach Apple also packed in convenient 6.75–ounce juice boxes. Strawberry Watermelon and Peach Apple will be available nationwide starting in August. All Juicy Juice beverages contain no high fructose corn syrup, cane sugar or artificial sweeteners. Juicy Juice Splashers drink pouches will be available nationwide starting in August after rolling out at regional supermarkets this summer. Available in bold Fruit Punch, Berry Lemonade, Peach Mango and Tropical Twist varieties, Juicy Juice Splashers cuts sugar content in half by adding filtered water, addressing moms' concerns about sugar without compromising on flavors kids love. An all-new logo and broad visual makeover, which will be rolling out in stores this August, put a contemporary face on an iconic brand, say company officials. Vibrant, taste-tempting fruit images explode off every label, underneath a modernized Juicy Juice logo. The brand's new look is also being showcased in stepped-up marketing support that includes print and digital advertising, free standing inserts, in-store and social marketing and more. Beginning August 10, consumers can visit Juicy Juice's Facebook page to play the Juicy Juice Juicy Makeover Instant Win Game and view the official giveaway rules. With $25,000 in great back-to-school prizes available, fans can enter to win one of four $2,500 shopping sprees for their own fresh, new look before heading back to school, as well as other instant-win prizes like family-favorite Juicy Juice products and $100 gift cards from zulily, an e-commerce site that offers deals and daily flash sales on brands for moms, babies, men and kids. "Juicy Juice was ahead of its time in committing to provide fun beverages kids love, and moms feel good about serving. Our innovative product introductions and fun, new look set the stage for continued leadership, and for a new generation of moms and kids to discover what makes Juicy Juice special," says Ilene Bergenfeld, chief marketing officer of Juicy Juice parent company Harvest Hill Beverage Company. "Moms today seek transparency and balance, two values that are core to the Juicy Juice brand." Juicy Juice was acquired by Harvest Hill Beverage Company from Nestlé USA, Inc. in 2014