Product of the Year USA Now Open For 2016 Entries

Product of the Year has announced that entries are now open for the 2016 awards. "2016 is setting up to be an extremely competitive year for consumer products as more and more new products are hitting shelves to satisfy shoppers' increasing demands," says Rich Fryling, Managing Director, Product of the Year USA.   "Product of the Year helps shoppers break through the clutter to find the most innovative products." Established 28 years ago, Product of the Year operates in 42 countries with the same purpose: Guide consumers to the best products and reward manufacturers for quality and innovation. Product of the Year accepts entries every year from products that demonstrate game-changing innovation. Entered products are then placed into specific categories and voted on through a survey of 40,000 consumers by global researcher TNS. "Our research shows that shoppers are 44% more likely to purchase a product knowing that 40,000 consumers are behind it," says Fryling. Consumers will soon see the Product of the Year seal on the 2015 award winners including Tide Ultra Stain Release, Listerine Healthy White Gentle Rinse, Always Infinity, Sensodyne Complete, Dial Greek Yogurt Body Wash, Hada Labo Tokyo Anti Aging Mask, Butterfinger Peanut Butter Cups, Viva Vantage, Milk-Bone Brushing Chews, Crest Sensi-Stop Strips, Benjamin Moore Natura Interior Paint and many more.