PRODUCTS & PROMOTIONS 2002-10-14

Barney Earns a 'Star'

endly purple dinosaur is getting ready for the holidays by giving consumers a chance to win a family vacation. "Barney's Christmas Star," the latest video release from HIT Entertainment here, will contain an insert that promotes HIT Entertainment's Watch & Win consumer sweepstakes. The contest, which began last month and runs through December, was created to drive awareness for a new season of "Barney & Friends" on PBS. One grand-prize winner will receive a vacation for a family of four to Universal Studios in Orlando, Fla. Downloadable rules, entry form and details are available at www.barney.com. "Barney's Christmas Star" streets on VHS and DVD on Oct. 22.

Kraft's Soulful CD

NORTHFIELD, Ill. -- Kraft Foods is offering inspiration to consumers through an exclusive gospel music compilation, "Inspire the Soul." The CD, which features songs from recording artists like Yolanda Adams and Michelle Williams of Destiny's Child, will be available for $2.99 this month at participating stores and online at www.kraftfoods.com/CD when shoppers buy any three participating Kraft products. Participating regions include Atlanta, Chicago, Detroit and Charlotte, N.C., among other cities. Grammy Award-winning singer Patti LaBelle will be the spokeswoman for the promotion. "Inspirational gospel music has a long tradition in African-American households," said Linda Crowder, senior director, multicultural marketing, Kraft Foods North America here. "It has been a source of hope, joy and fulfillment for many. Kraft Foods is proud to nourish the soul with good music and good food with this promotion."

Revlon Nails Down Deal

NEW YORK -- Revlon cosmetics company here is getting its hands on the artificial nail category. The company recently entered into a licensing agreement with Pacific World Corp., a manufacturer for nails and nail care products. The new line is comprised of 23 stockkeeping units, including 12 sets of colored glue-on nails, six sets of self-stick nails, a deluxe acrylic dipping powder kit, an acrylic sculpting kit and an acrylic fill kit. The brand extension is slated to launch in January 2003. "Pacific World and Revlon are poised to change the landscape of the artificial nail category and significantly broaden its appeal by introducing salon technology to the mass market," said Tricia Buenvenida, marketing manager, Pacific World Corp.