PRODUCTS & PROMOTIONS: 'B' IS FOR BARNEY...SUMMER SHIMMERS...PANTY PRACTICALITY 2004-07-12 (2)

'B' IS FOR BARNEY

- "B" is for Barney this summer as the popular purple dinosaur stars in his newest direct-to-video title, "Barney: Now I Know My ABCs." The launch will be supported by a consumer sweepstakes that runs through the end of July. Ten grand-prize winners will get a scholarship to Kindermusik children's development classes. The sweepstakes will be promoted via Barney video and audio inserts, on-sleeve stickers and online. Awareness for the release itself will be driven by cross trailering on other releases from HIT Entertainment here, as well as in-store displays. The release has a suggested retail price of $12.99.

SUMMER SHIMMERS

HUNT VALLEY, Md. -- CoverGirl here will launch two new cosmetic offerings this summer. The Smoothwear lipcolor system launches this month, supported by a national print and broadcast campaign featuring supermodel and actress Molly Sims. Smoothwear has a suggested retail price of $7.99. The "BoogieLites" back-to-school color collection will launch with national advertising featuring model Amelia Vega in beauty magazines in August. BoogieLites was inspired by a retro mix of '70s and '80s styles in shimmery colors. The BoogieLites line's price points range between $2.50 and $9.50, according to the product.

PANTY PRACTICALITY

GREENSBORO, N.C. -- Convenience goes to new heights this summer with the introduction of No nonsense Panties in supermarkets and drug stores, supported by an introductory, on-pack, $1 instantly redeemable coupon; a freestanding insert in November; and in-store displays and point-of-purchase elements. No nonsense is a division of the Kayser-Roth Corp. The new cotton and microfiber panties come in two-pair packs of bikini or hi-cut styles in black, white, nude, pale pink and cloud blue. There will be four sizes available at the suggested retail price of $5.99.

Top 5 Supermarket Video Sell-Through Titles

RANK, Last Week: Title (Weeks Out), Studio, DVD Retail

1, N: Cold Mountain, Disney, $29.99

2, 1: 50 First Dates (1), Columbia, $28.95

3, 2: Lord of the Rings: Return of the King (4), New Line/Warner, $29.95

4, 3: Mystic River (2), Warner, $27.95

5, 5: The Last Samurai, Warner, $29.99

N = New

As of July 4, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.