PRODUCTS & PROMOTIONS: DINO MIGHT...RENAISSANCE DAD...SLEEP SUPPLEMENT

Dino Might

Calif. - Based on the best-selling books and the TV show on Cartoon Network, Warner Home Video here will release "Harry and His Bucket Full of Dinosaurs, Volume 1" this fall. The DVD features five episodes of the animated TV series in which Harry explores life's issues with his six come-to-life toy dinosaurs. The release will be backed by a national online media campaign. In addition, Warner Home Video will partner with Fisher-Price by offering a one-episode DVD sampler inside 80,000 toy units to be launched exclusively at Target in fall 2006. The DVD will be available on Oct. 10 for $14.97 suggested retail price. Order due date is Sept. 5.

Renaissance Dad

ISLAND HEIGHTS, N.J. - Suburban dad of four and front man of the band "Yosi and the Superdads," Yosef Levin has released the new kids' CD "What's Eatin' Yosi?" this summer from Yosi Music here. Yosi uses a range of cuisines and musical themes to take kids and their families on an exploration of food and eating. In mini-rock-opera "Schlurpknopf," Yosi even tells what young aliens eat. The CD is being promoted through free online song samples, a radio campaign that enables children to email requests for Yosi's songs to national kids' radio shows, and a series of tour dates for "Yosi and the Superdads" that will run though October.

Sleep Supplement

BLOOMFIELD, Conn. - The latest formula from Amerifit Nutrition here is a natural supplement designed specifically for peri-menopausal and menopausal women who have difficulty sleeping. Estroven PM promotes natural relaxation and helps support natural hormonal balance to reduce night sweats. Amerifit Nutrition includes a PM logo on current TV commercials that mentions a free sample offer. The online sampling program is located on the company's website. An additional sampling program will be launched on a nationally recognized sampling website this month. There will also be dedicated online advertising this fall with a free sample offer. "Since this product works immediately, sampling is the key driver to get consumers to purchase it at retail," said Amerifit Nutrition spokeswoman Jill Cohen .

Top 10 SUPERMARKET DVD SELL-THROUGH TTITLES

As of July 30, 2006

RANK Title (# of Weeks Out),Studio, Retail Price last week

1) N; Final Destination 3; New Line $29.98

2) N; The Benchwarmers; Sony $28.95

3) 1; She's The Man (1); DreamWorks $29.95

4) 3; Pirates of the Caribbean: Curse of the Black Pearl (24)Buena Vista $19.99

5) 2; ATL (1); Warner $28.98

6) 6; Eight Below (5); Buena Vista $29.99

7) 4; Failure To Launch (4); Paramount $29.95

8) 8; High School Musical (8); Buena Vista $26.99

9) 5; Basic Instinct 2 (2); Sony $26.96

10) 7; Madea's Family Reunion (4); Lions Gate $28.98

N=New N/A=Not in Top 10 last week

This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.