PRODUCTS & PROMOTIONS: DVD PINEAPPLES...A PEACEFUL SLUMBER...SHORT AND SWEET

DVD Pineapples

, Fla. - Whoever thought that people were supposed to eat popcorn while watching movies was sorely mistaken, at least according to Del Monte Fresh Produce here. Del Monte has teamed up with Buena Vista Home Entertainment, Burbank, Calif., to promote the June 27 DVD release of "Leroy & Stitch" by offering a $3 rebate off the DVD with purchase of its Extra Sweet Pineapple. "Leroy & Stitch," the newest addition to the "Lilo & Stitch" series, features a battle for the future of the galaxy with Stitch's evil twin, Leroy. The DVD features a never-before-seen episode from the "Lilo & Stitch" TV series as well as a flight simulator game. The rebate is available from June 20 to Aug. 31.

A Peaceful Slumber

MADISON, N.J. - Fifteen percent of Americans use sleep aids, and pain is categorized as the second-leading cause of sleeplessness, reported Wyeth Consumer Healthcare here. For the 20% of Americans who experience nighttime pain or physical discomfort and the 68% of Americans who get less than eight hours of sleep on weeknights, Wyeth has introduced Advil PM. The caplets, which contain an additional sleep aid, are now available in 20-, 40- and 80-count sizes, for $4.79, $7.59 and $10.79, respectively. To promote the product, is a four-count trial size is available for 99 cents.

Short and Sweet

DAYTON, Ohio - Giving some extra attention to the "little guy," the Iams Co. here has introduced a Small & Toy breed formula for dogs that weigh 20 pounds or less, in both puppy and adult varieties. With a quick metabolism, small mouth and long life span, small dogs have distinct dietary needs that differ from their larger canine brethren, according to Iams, which is a division of Procter & Gamble, Cincinnati. To address a small dog's high energy needs, Iams Small & Toy breed is formulated with more protein and fat. The Iams Small & Toy breed formula will have an extensive and targeted marketing plan consisting of national TV and print advertisements, coupon support and various in-store merchandising tools.

Top 10 SUPERMARKET DVDSELL-THROUGH Titles

As of June 25, 2006

RANK: Title (# of Weeks Out),; Studio, Retail Price LAST WEEK

1) N; Eight Below; Buena Vista $29.99

2) 1; The Pink Panther (1); Sony $28.95

3) 2; 16 Blocks (1); Warner $28.98

4) N; Lady and the Tramp II; Buena Vista $29.99

5) 3; Aquamarine (1); Fox $29.99

6) 4; Firewall (1); Warner $28.98

7) 6; High School Musical (3); Buena Vista $26.99

8) 8; Date Movie (3); Fox $29.99

9) 5; Glory Road (2); Buena Vista $29.99

10) 7; Dumbo Big Top Edition (2) Buena Vista $29.99

N=New N/A=Not in Top 10 last week

This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.