PRODUCTS & PROMOTIONS: EXTREME ENTERTAINMENT... GRANITE GOLD GOES BOLD... BRAND AWARE BACKPACKS

EXTREME ENTERTAINMENT

"Extreme Makeover: Home Edition," Emmy-nominated for Outstanding Reality Program, debuts on DVD Nov. 22. This two-disc set from Touchstone Television and Buena Vista Home Entertainment contains the show's first season and exclusive "behind the makeover" bonus features. Features include "Construction of Extreme Makeover Home Edition," a behind-the-scenes featurette where viewers can learn about how the show is produced each week; "Rest and Relaxation," an illustration of the on-set antics put on by the cast; and "Preston and Paul," a full montage of banter between the two on-set designers. The release is positioned just in time for the holidays with direct prebook on Sept. 27 and prebook on Oct. 11.

GRANITE GOLD GOES BOLD

SAN DIEGO -- Bold coloring and research-based content are featured on new packaging from stone care products company, Granite Gold. Based on consumer research revealing customers' value of natural stone in the home, Granite Gold has released new bottles and labels designed in a visually appealing palette of colors. The labels are intended to clearly communicate with customers. Granite Gold is working with both small stores and larger chains, such as Albertsons, Boise, Idaho; Costco, Issaquah, Wash.; and Smart & Final, Commerce, Calif., to tailor marketing efforts that include at-shelf informational brochures, rebates, floor stoppers and shelf talkers, as well as streaming promotional video in stores in its home market area.

BRAND AWARE BACKPACKS

Stamford, Conn. -- This fall, MeadWestvaco Consumer & Office Products has prepared for back to school with a brand new backpack license. Children's bag and accessory maker Global Design Concepts, New York, has been licensed by the school and office brands giant to produce a bag collection under the MeadWestvaco-owned Five Star and Mead brands. This is the first license agreement issued under any of the MeadWestvaco brands -- which also include Day Runner, At-A-Glance, Cambridge and Columbia -- and will be followed by continued licensing opportunities such as apparel, eyewear, footwear, electronics, pagers and phones.