PRODUCTS & PROMOTIONS: GILLETTE FACES OFF...CREATIVE CRAYONS...STICKING TO IT 2004-04-19 (2)

Gillette Faces Off

ette offers men who have feared skin care "the best a man can get" with the introduction of a national print and television advertising campaign supporting its new personal care line for men, Gillette Complete Skincare. The Gillette Complete Skincare line includes two cleansers, two shave gels, an after-shave skin soother, and a moisturizer with a skin protection factor of 15. The ad campaign is encouraging men to incorporate high-performance skin care products into daily grooming routines, and to "face skincare like a man." The TV ads will air on ESPN, the Sci-Fi Channel, TV Land, TNT and TBS. Print ads will appear in FHM, Maxim, Rolling Stone and Men's Fitness. The Gillette Complete Skincare line comes with a suggested retail price range of $2.99 to $5.99, and will be available in food, drug and mass merchandise stores.

Creative Crayons

TARRYTOWN, N.Y. -- Crayola and Nickelodeon crave kid creativity. The two companies have partnered in a promotion called "Nick Trick Drawing Tips" that kicked off last month. The promotion is featured in packages of various Crayola products offering kids the chance to draw their favorite Nickelodeon characters. The in-pack promotion features easy-to-follow, "how-to-draw" instructions for five Nick characters: Jimmy Neutron, SpongeBob SquarePants, Eliza Thornberry, Hey Arnold and Tommy Pickles. Twenty different Crayola products ranging from newer items to traditional markers and crayons are part of the promotion. Retailers are backing the program with in-store events. Wal-Mart will hold a retail-tainment event where kids shopping with their parents can experience Crayola products like Window FX and Twistables, which are part of the promotion.

Sticking to It

CENTURY CITY, Calif. -- Consumers can get stuck together with the spring release of "Stuck On You." Fox Home Entertainment will release "Stuck On You" April 27 backed by an extensive national marketing campaign. The campaign includes television and radio ads, online initiatives, national promotional support and in-store, point-of-purchase materials. The release will also be cross trailered on other Fox Home Entertainment releases. The DVD contains a blooper reel, behind-the-scenes featurettes, deleted scenes and other items. The DVD comes with a suggested retail price of $27.98. The VHS is priced for rental.