PRODUCTS & PROMOTIONS: KONSCIENTIOUS KAMPERS...QMELT IN YOUR MOUTH

KONSCIENTIOUS KAMPERS

.J. -- Through a grant from Unilever here, Kids Across America Kamp broke ground last week on a new leadership center geared toward teaching about food and proper nutrition. KAA, Branson, Mo., is a sports camp for inner-city youth that hires college athletes and coaches to train and mentor campers each summer. The Unilever United States Foundation's three-year, $250,000 grant will fund the kitchen and dining area of KAA's Kaleo Leadership Learning Center as a training clinic for campers in food preparation, nutrition, food procurement and culinary skills. Unilever executives will also rotate through camp sessions as mentors on leadership, time management, business communications, fund-raising, and interfacing with local businesses and leaders.

QMELT IN YOUR MOUTH

PITTSBURGH -- HVL here has introduced a "melt-in-your-mouth" absorbing tablet that delivers natural coenzyme Q10 (CoQ10). The fast-absorbing tablets help maintain general well-being and heart health, especially for users of cholesterol-lowering medications. Qmelt is supported by a broadcast and print advertising campaign in Canadian and U.S. markets. It comes packaged in 30-piece, individually wrapped tablets. The product is available at a variety of retailers in the United States and Canada, as well as online.

TOP 5 SUPERMARKET SELL-THROUGH TITLES

Rank, Last Week, Title (Weeks Out): Studio; DVD Retail

1, 1. Starsky & Hutch (1): Warner; $27.95

2, 2. The Bourne Identity (2): Universal; $29.98

3, 3. Confessions of a Teenage Drama Queen (1): Buena Vista; $29.99

4, N. The Whole Ten Yards: Warner; $29.99

5, 4. The Butterfly Effect (3): New Line/Warner; $27.95

N = New

As of Aug. 1, 2004 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.