PRODUCTS & PROMOTIONS: MARINE TEEN...BUTTER UP...GREEN EGGS AND TOOTHPASTE

Marine Teen

ITY, Calif. - Coming-of-age comedy "Aquamarine" will become available on dry land from Fox Home Entertainment here on June 13. This DVD follows washed-up mermaid, Aquamarine (Sara Paxton, TV's "Darcy's Wild Life"), as she looks for true romance with newfound terrestrial friends, Claire (Emma Roberts, TV's "Unfabulous") and Hailey (pop star Joanna "JoJo" Levesque). The DVD includes audition tapes and featurettes about the fashion in the film. Fox Home Entertainment will support the release with a targeted marketing campaign including national television, cable, radio, online advertising, and an extensive national publicity campaign, the company said.

Butter Up

GARDINER, N.Y. - Consumers can spread on the latest moisturizer from Kiss My Face here starting this month. While treating the skin, this creamy body butter, called Almost Butter, has the natural scents of rosemary and melon. Almost Butter goes on thick and "velvety," combining certified organic ingredients like jojoba oil, olive oil, shea butter and cocoa butter, the company said. The moisturizer comes in a tube that retails for $9.95. In addition to public relations efforts, Kiss My Face will run a promotion this year which will include coupons and in-store displays. In 2007, Almost Butter will be part of a national print campaign.

Green Eggs and Toothpaste

PHILADELPHIA - GlaxoSmithKline here is releasing a new line of Aquafresh toothpaste and toothbrushes this summer, featuring themes from Dr. Seuss. The toothpaste still has Aquafresh's three stripes, but in red and white, like the Cat in Hat's hat. The new toothbrush line features classic Dr. Seuss characters: the Cat in the Hat, Fox in Socks, Sam I Am and the Lorax. For any combination of purchases of two Dr. Seuss toothpaste or toothbrush products, Aquafresh is offering a free Dr. Seuss book by mail to read at bedtime, as well as a free brochure with healthy bedtime tips, information for parents and games for kids. The offer expires Oct. 31, or while supplies last. Consumers can choose from one of six Dr. Seuss book titles.

Top 10 SUPERMARKET DVD SELL-THROUGH TITLES

As of April 30, 2006

RANK: Title (# of Weeks Out),; LAST WEEK; Studio, Retail Price

1) N; Aeon Flux; Paramount $29.95

2) 1; Chronicles of Narnia (3); Buena Vista $29.99

3) N; Dr. Dolittle 3; Fox $26.98

4) 2; Fun with Dick and Jane; Sony $28.95

5) 3; King Kong (4); Universal $29.98

6) 4; Chicken Little (5); Buena Vista $29.99

7) 5; Brokeback Mountain (3); Universal $29.98

8) 7; The Greatest Game Ever Played (2); Buena Vista $29.99

9) 8; Walk the Line (8); Fox $29.99

10) 6; Harry Potter and the Goblet of Fire (7); Warner $28.98

N=New N/A=Not in Top 10 last week

This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.