PRODUCTS & PROMOTIONS: WHAT'S IN A NAME?...SUPER BATTERIES..RAZZLE DAZZLE 'EM

What's in a Name?

alif. - Fox TV comedy show "My Name is Earl" will debut its 24-episode, four-disc Season 1 DVD set from Twentieth Century Fox Home Entertainment here on Sept. 5. The first season follows Earl through all of his trials and tribulations as he attempts to right his life's many wrongs. The episodes feature several celebrity guest stars including Giovanni Ribisi, Beau Bridges and Juliette Lewis. "My Name is Earl" won the 2005 People's Choice Award for Favorite New Television Comedy. It has a suggested retail price of $49.98 and a pre-book date of Aug. 30. The DVD set contains audio commentaries, deleted scenes, bloopers, featurettes and a never-before-seen DVD-exclusive episode. Fox Home Entertainment will support the DVD release with a multimedia campaign including broadcast, print, radio, online and publicity support.

Super Batteries

BETHEL, Conn. - Partnering with the upcoming movie, "Superman Returns," Procter & Gamble-owned Duracell has released Superman-themed AA eight-pack batteries that include a free Superman Returns Powerlight. Duracell's new commercial, in collaboration with Warner Bros. Pictures, features Superman focusing on a ringing alarm clock and using his X-ray vision to see the Duracell battery inside. Duracell's tongue-in-cheek moral of the story: "Even a Super Hero has to get up in the morning. Duracell...Trusted Everywhere," shows that even Superman relies on batteries. The commercial marks the 11th installment of the "Trusted Everywhere" ad campaign and began airing June 5 on network and cable channels.

Razzle Dazzle 'Em

MISSION VIEJO, Calif. - The potential hazards of gift wrapping - paper cuts, wrinkled corners, non-sticking tape - are easily relieved with DazzleWrap, a new form of gift packaging from It's A Wrap Creations here. The directions are simple, the company said: Place gift on base, unfold paper pleats and secure sides with magnets. The Asian-lantern-inspired design comes in many colors with the option of purchasing DazzleLite, an eight-mode small light that adds a soft glow to the product. The light can be set to create solid or changing color patterns. DazzleWrap is reusable, comes in four sizes and has a retail price from $2.49 to $6.99. DazzleWrap is marketing their product through an extensive print and television public relations campaign, specifically targeting women's magazines and television shows.

Top 10 SUPERMARKET DVD SELL-THROUGH TITLES

As of June 18, 2006

RANK: TITLE (# of weeks Out), Studio, Retail Price Last Week

1) N; The Pink Panther; Sony $28.95

2) N; 16 Blocks; Warner $28.98

3) N; Aquamarine; Fox $29.99

4) 2; Firewall (1); Warner $28.98

5) 1; Glory Road (1); Buena Vista $29.99

6) 4; High School Musical (3); Buena Vista $26.99

7) 3; Dumbo Big Top Edition (1); Buena Vista $29.99

8) 5; Date Movie (2); Fox $29.99

9) 6; Cheaper By The Dozen 2 (3); Fox $29.99

10) 8; The Ringer (4); Fox $29.98

N=New N/A=Not in Top 10 last week

This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.