Specialty Food Association Launches Redesigned Website

The Specialty Food Association has unveiled a redesigned website, specialtyfood.com, with new features that will help food producers and buyers conduct business more easily and reach a broader audience for their distinctive products. The Association is a not-for-profit trade association for food artisans, importers, and entrepreneurs. It is known for its Winter and Summer Fancy Food Shows, the sofi Awards, and as a go-to resource for all constituents in the $88.3 billion specialty food industry. The specialtyfood.com site has a new, clean look with bold colors and images, and more tools for Association members and the trade to efficiently market and research products. "With the refreshed site we are helping the specialty food trade make important connections and tap into programs and services to build their businesses in an ever-expanding marketplace," says Ann Daw, Specialty Food Association president. Community is central to Association activities. A new directory and enhanced capabilities allow visitors to build industry connections by searching for members, viewing company profiles, and linking directly to member products and other services. Other features include:

Visually, the new design leverages the Association's brand, "Specialty Food. Craft. Care. Joy." by showcasing individual Association members and the appealing products they make.