StarKist Launches Charlie's World Digital Platform

StarKist revealed that its campaign character Charlie the Tuna, the alTUNAtive 2016 Candidate, is leaving the world of high stakes politics behind so he can do become the President of Charlie's World–a 3D undersea digital adventure that offers videos, activities for kids, tips for busy moms and recipes. 

By simply moving the mouse or mobile device, consumers will be able to navigate, play and engage with the separate sections of the microsite.

“To Charlie's loyal supporters, don't be sad or disappointed. Charlie always had a vision: provide options to consumers in order to keep meals and snacks from being the same old, same old,” says Andy Mecs, Charlie's campaign manager and director of marketing and innovation at StarKist. “Charlie did what he set out to do: he brought levity to this Presidential campaign with a focus on a bit of humor and delicious recipes. But, now, he has found a more appropriate job as President of his own undersea world!”

This year, as part of the StarKist campaign, Charlie decided to become America's alTUNAtive candidate, with the goal of making the Presidential election more focused on great taste. But his qualifications were more suited to rule the ocean floor so he is bringing his Presidential platform beneath the waves. About 71 percent of the Earth's surface is water-covered, so Charlie's new position is even bigger than being the POTUS, company officials say.