THE SN LIST: TOP 20 NEW PRODUCTS IN SUPERMARKETS 2004-07-19 (2)

Rank, Product

r Volume; Manufacturer

1. Hershey's Kisses Chocolate Caramel

12-ounce bag; $3,555,097; Hershey Foods

2. General Mills Total Protein Regular Whole-Grain Wheat Cereal

11-ounce box; $3,000,700; General Mills

3. Scrubbing Bubbles Fresh Brush Toilet Bowl Cleaner

7-ounce bottle; $2,522,567; S.C. Johnson & Son

4. Baked Doritos Nacho Cheesier Corn Tortilla Chip

12.5-ounce bag; $2,295,081; Frito Lay

5. Kraft Rfg Mz Prvln Prsn Rmn as Cheese

8-ounce container; $2,136,057; Kraft Foods

6. Breyers Carbsmart Frozen Butter Pecan Ice Cream

4-pint carton; $1,987,456; Good Humor/Breyers

7. Breyers Carbsmart Frozen Rocky Road Ice Cream

3.5-pint carton; $1,804,139; Good Humor/Breyers

8. Thomas Cinnamon Raisin Bread

16-ounce loaf; $1,669,924; Bimbo Bakeries USA

9. Dreyer's Edys Grand Frozen Nestle Toll House Chocolate Swirl Ice Cream

3.5-pint carton; $1,471,399; Dreyer's Holdings

10. Entenmann's Carb Counting Chocolate Chip

0.75-pound container; $1,448,897; George Weston Inc.

11. Oscar Mayer Rfg Maple Bacon

16-ounce package; $1,419,582; Kraft/Oscar Mayer

12. Breyers Carbsmart Frozen Mint Chocolate Chip Ice Cream

4-pint carton; $1,303,032; Good Humor/Breyers

13. Thomas Cinnamon Bread

16-ounce loaf; $1,287,482; Bimbo Bakeries USA

14. Kellogg's Disney Princess Berry Multi-Grain Cereal

10.4-ounce box; $1,265,914; Kellogg

15. Entenmann's Carb Counting Butter Pound Cake

14-ounce container; $1,258,394; George Weston Inc.

16. Aspen Edge Lager Beer Long Neck Bottle

144-ounce box; $1,163,117; Coors Brewing

17. Febreze Meadows and Rain Fabric Refresher Spray

27.04-ounce bottle; $1,107,146; Procter & Gamble

18. Kraft Cracker Barrel Cracker Cuts Rfg Cheddar Cheese

8-ounce package; $1,048,747; Kraft Foods

19. Dreyer's Edys Grand Frozen Health Toffee Crunch Ice Cream

3.5-pint carton; $1,045,268; Dreyer's Holdings

20. Dreyer's Edys Grand Frozen Reeses Peanut Butter Cup Ice Cream

3.5-pint carton; $1,018,927; Dreyer's Holdings

Note: This list represents the top 20 new UPCs, excluding corporate brand items, seasonal candy, new-size-only items and reused UPCs on new packages. These products did not sell during the prior year and quarter.Source: Information Resources Inc.