THE SN LIST: TOP 20 NEW PRODUCTS IN SUPERMARKETS 2004-12-27

For 13 weeks ending May 2, 2004

llar Volume; Manufacturer

1) Hershey's Kisses Chocolate Caramel: 12-ounce bag; $3,555,097; Hershey Foods

2) General Mills Total Protein Regular Whole-Grain Wheat Cereal: 11-ounce box; $3,000,700; General Mills

3) Scrubbing Bubbles Fresh Brush Toilet Bowl Cleaner: 7-ounce bottle; $2,522,567; S.C. Johnson & Son

4) Baked Doritos Nacho Cheesier Corn Tortilla Chip: 12.5-ounce bag; $2,295,081; Frito Lay

5) Kraft Rfg Mz Prvln Prsn Rmn as Cheese: 8-ounce container; $2,136,057; Kraft Foods

6) Breyers Carbsmart Frozen Butter Pecan Ice Cream:4-pint carton; $1,987,456; Good Humor/Bryers

7) Breyers Carbsmart Frozen Rocky Road Ice Cream: 3.5 pint carton; $1,804,138; Good Humor/Breyers

8) Thomas Cinnamon Raisin Bread: 16-ounce loaf; $1,669,924; Bimbo Bakeries USA

9) Dreyer's Edys Grand Frozen Nestle Toll House Chocolate Swirl Ice Cream: 3.5-pint carton; $1,471,399; Dreyer's Holdings

10) Entenmann's Carb Counting Chocolate Chip: 0.75-pound container; $1,448,897; George Weston Inc.

11) Oscar Mayer Rfg Maple Bacon: 16-ounce package; $1,419,582; Kraft/Oscar Mayer

12) Breyers Carbsmart Frozen Mint Chocolate Chip Ice Cream: 4-pint carton; $1,303,032; Good Humor/Breyers

13) Thomas Cinnamon Bread: 16-ounce loaf; $1,287,482; Bimbo Bakeries USA

14) Kellogg's Disney Princess Berry Multi-Grain Cereal: 10.4-ounce box; $1,265,914; Kellogg

15) Entenmann's Carb Counting Butter Pound Cake: 14-ounce container $1,258,394; George Inc.

16) Aspen Edge Lager Beer Long Neck Bottle: 144-ounce box; $1,163,117; Coors Brewing

17) Febreze Meadows and Rain Fabric Refresher Spray: 27.04-ounce bottle; $1,107.146; Procter & Gamble

18) Kraft Cracker Barrel Cracker Cuts Rfg Cheddar Cheese: 8-ounce package; $1,048,747; Kraft Foods

19) Dreyer's Edys Grand Frozen Health Toffee Crunch Ice Cream: 3.5-ounce carton; $1,045,268; Dreyer's Holdings

20) Dreyer's Edys Grand Frozen Reeses Peanut Butter Cup Ice Cream: 3.5-pint carton; $1,018,927 Dreyer's Holdings

Note: This list represents the top 20 new UPCs, excluding corporate brand items, seasonal candy, new-size-only items and reused UPCs on new packages. These products did not sell during the prior year and quarter.

Source: Information Resources Inc.