A DIRECTORY OF DATA-BASE MARKETING RESOURCES

Acxiom Corp. 301 Industrial Blvd. Conway, AR 72032 Phone: (501) 336-1000 Fax: (501) 336-3413 Contact: Denise Rose, director Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs

re Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, internet and on-line services, direct mail, sweepstakes/games/contests

Advanced Software Applications 333 Baldwin Road Pittsburgh, PA 15205 Phone: (412) 429-1003 Fax: (412) 429-0709 Contact: Lynn Gordon, account manager

Alcone Marketing Group 15 Whatney St. Irvine, CA 92718 Phone: (714) 770-4400 Fax: (714) 770-2957 Contact: Valerie Isozaki, director, strategic planning Parent Company: Omnicom Group Inc., New York, NY Data-Base System Development: data-base design, list selection and development, custom programming Continuity Programs and In-Store Programs: concept development, strategic planning, tie-ins, interactive services. Promotion/Program Design: custom programming, internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests, data-base promotions

American Data Resources Inc. 23282 Mill Creek Drive, No. 200 Laguna Hills, CA 92653 Phone: (714) 588-0314 Fax: (714) 588-0613 Contact: Janet L. Lang, VP, sales Data-Base System Development: data-base software vendor/reseller Promotion/Program Design: custom programming, direct mail

Catalina Marketing Corp. 11300 Ninth St. N. St. Petersburg, FL 33176-2329 Phone: (813) 579-5000 Fax: (813) 570-8507 Contact: Bob Mutzl, senior director, marketing Data-Base System Development: data-base marketing Data-Base Compilation and Management: geodemographic targeting (micro-marketing), data analysis, purchase-behavior targeting. Continuity Programs and In-Store Programs: frequent shopper programs. Promotion/Program Design: internet and on-line services, sweepstakes/games/contests.

CMS Inc. 300 2nd St. N.W. St. Paul, MN 55112 Phone: (612) 636-6265 Fax: (612) 636-0879 Contact: Bill Perrizo, VP, marketing services Data-Base System Development: data-base design, data-base software vendor/reseller Continuity Programs and In-Store Programs: statistical modeling

Comark Merchandising 770 Arthur Ave. Elk Grove Village, IL 60107 Phone: (847) 437-5300 Fax: (847) 437-0680 Contact: Sean Hynes, VP, sales and marketing Promotion/Program Design: sweepstakes/games/contests, merchandising

Consumer Card Marketing Inc. 165 Wood Road Braintree, MA 02181 Phone: (617) 356-7080 Fax: (617) 843-6741 Contact: Ann Raider, senior VP Data-Base System Development: data-base design, data-base software vendor/

reseller Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, internet and on-line services, direct mail, sweepstakes/games/contests

Cornerstone Technologies 12007 Sunrise Valley Drive, Suite 210 Reston, VA 22091 Phone: (703) 758-1090 Fax: (703) 758-1097 Contact: Nancy Shaver, VP, marketing Data-Base System Development: data-base design, data-base software vendor/reseller Data-Base Compilation and Management: geodemographic targeting (micro-marketing), sales tracking and forecasting, data analysis

Creative Automation 220 Fencl Lane Hillside, IL 60162 Phone: (708) 449-2800 Fax: (708) 449-2812 Contact: Rawea Bennett, coordinator Data-Base System Development: data-base design Promotion/Program Design: direct mail, sweepstakes/games/contests

Customer Insight Co. 6855 S. Havana St. Englewood, CO 80112-3841 Phone: (303) 790-7002 Fax: (303) 643-1535 Contact: George W. Janz, marketing communications specialist Parent Company: Metromail/R.R. Donnelley & Sons Inc. Data-Base System Development: data-base design, data-base marketing software Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: direct mail

Database Marketing Inc. 250 N. Golden Circle, No. 204 Santa Ana, CA 92705 Phone: (714) 836-8373 Fax: (714) 836-8485 Contact: Peter Whyte, VP, marketing and sales Data-Base Compilation and Management: geodemographic tarteting (micro-marketing), data analysis Promotion/Program Design: direct mail

Datacap Communications Corp. 85 Old Long Ridge Road Stamford, CT 06903 Phone: (203) 595-0227 Fax: (203) 595-0329 Contact: Mitchell N. Cohen, VP, sales Parent Company: The Polk Co., Detroit, MI Data-Base System Development: data-base design, data-base software vendor/reseller, strategic partnerships Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: direct mail

\ft5Cardmarketing 2430 Route 34 Manasquan, NJ 08736 Phone: (908) 449-2525 Fax: (908) 223-0532 Contact: Trish Corliss, director, marketing Data-Base System Development: data-base design, data-base software vendor/reseller Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, sweepstakes/games/contests, point-based programs

Direct Marketing Corporation of America 285 Riverside Ave. Westport, CT 06830 Phone: (203) 222-6569 Fax: (203) 222-6540 Contact: Terry Wilson, managing director Parent Company: Marketing Corporation of America, Westport, CT Promotion/Program Design: direct mail, telemarketing, sweepstakes/games/contests

Don Jagoda Associates 100 Marcus Drive Melville, NY 11747 Phone: (516) 454-1800 Fax: (516) 454-1833 Contact: Len Daykin, senior VP Data-Base System Development: data-base design Data-Base Compilation and Management: sales tracking and forecasting, data analysis, promotional fulfillment Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: Internet and on-line services, direct mail, in-bound telemarketing, sweepstakes/games/contests

DynaMark Inc. 4295 Lexington Ave. N. St. Paul, MN 55126 Phone: (612) 482-8593 Fax: (612) 481-8077 Contact: Steve Donegan, account executive Parent Company: Fair, Isaac & Co., San Francisco, CA Data-Base System Development: data-base design Promotion/Program Design: custom programming, direct mail, telemarketing

Edgeware 5770 Roosevelt Blvd. Clearwater, FL 34620 Phone: (813) 532-9889 Fax: (813) 524-8986 Contact: Mitchell Scott, president Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming

efficient market services inc. 106 Wilmot Road Deerfield, IL 60015 Phone: (847) 205-7800 Fax: (847) 267-8051 Contact: Mark Plotnick, director of marketing Data-Base System Development: information processor Data-Base Compilation and Management: sales tracking and forecasting, research, testing, ECR initiatives, category management

Executive Marketing Services Inc. 184 Shuman Blvd., Suite 300 Naperville, IL 60563 Phone: (708) 778-2733 Fax: (708) 355-3090 Contact: Scott Burns, director Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs

Gage Marketing Group 10000 Highway 55 Minneapolis, MN 55441 Phone: (612) 595-3909 Fax: (612) 595-3871 Contact: John Uppgren, VP, technology marketing Data-Base System Development: data-base design, data-base software vendor/reseller Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests

Harte-Hanks Direct Marketing 2950 Eubertson Ave. Cincinnati, OH 45209 Phone: (513) 458-7784 Fax: (513) 458-7666 Contact: Ralph D. Holt, VP, new business Parent Company: Harte-Hanks Communications, San Antonio, TX Data-Base System Development: data-base design, data-base software vendor/reseller Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests

Information Resources Inc. 150 N. Clinton St. Chicago, IL 60661 Phone: (312) 726-1221 Fax: (312) 726-8214 Contact: Robert Bregenzer, senior VP, corporate communications Data-Base System Development: data-base design Data-Base Compilation and Management: geodemographic targeting (micro-marketing), data analysis Promotion/Program Design: custom programming

Innovative Systems 790 Holiday Drive Pittsburgh, PA 15220 Phone: (412) 937-9300 Fax: (412) 937-9309 Contact: Art Jordan, marketing manager Data-Base System Development: data-base software vendor/reseller

Innovax Concepts 1303 Walnut Hill Lane, 2nd Floor Irving, TX 75038 Phone: (214) 550-8371 Fax: (214) 550-9269 Contact: Robert Johnson, VP Continuity Programs and In-Store Programs: in-store frequent shopper (POS)

Insight Out of Chaos Inc. 307 E. 53 St. New York, NY 10022 Phone: (212) 935-0044 Fax: (212) 935-0523 Contact: Spencer Hapoienu, president Data-Base Systems Development: data-base design Data-Base Compilation and Management: Geodemographic targeting (micro-marketing), sales tracking and forecasting, data analysis, promotional fulfillment Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Programs Design: custom programming, Internet and on-line services, direct mail

Integrated Database Technologies Inc. 4100 Main St., 4th Floor Philadelphia, PA 19127 Phone: (215) 487-4420 Fax: (215) 487-3110 Contact: Tony Clemente, director, marketing Data-Base System Development: data-base design, data-base software vendor/reseller

Inter-Act Systems Inc. 14 Westport Ave. Norwalk, CT 06851 Phone: (800) 888-8946 Fax: (203) 750-0202 Contact: Marc Kalan, VP, sales Continuity Programs and In-Store Programs: interactive target marketing terminals Promotion/Program Design: custom programming

International Information Co. 800 Roosevelt Road, Bldg. A, Suite 212 Glen Ellyn, IL 60137 Phone: (708) 469-6714 Fax: (708) 469-7086 Contact: Jim Layher, president Parent Company: International Data Inc., Bloomington, IN Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, direct mail, sweepstakes/games/contests, coupon promotions

Kable Fulfillment Services Kable Square Mt. Morris, IL 61054 Phone: (800) 800-7451 Fax: (815) 734-1227 Contact: Richard Bradfield, VP, marketing and sales Parent Company: Kable News Co. Inc., Mt. Morris, IL Promotion/Program Design: direct mail

Larry Tucker Inc. 188 Broadway Woodcliff Lake, NJ 07675 Phone: (201) 307-8888 Fax: (201) 307-1200 Contact: Larry Tucker, president Data-Base Compilation and Management: geodemographic targeting (micro-marketing), sales tracking and forecasting, data analysis, promotional fulfillment Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests

Lifestyle Chnge Communications Inc. 1700 Water Place, Suite 150 Atlanta, GA 30307 Phone: (800) 411-5771 Fax: (770) 984-1100 Contact: Tracy Finley, director of marketing Data-Base Compilation and Management: direct marketing consultant nd list manager Promotion/Program Design: direct mail

Madison Direct Marketing 10 Glenville St. Greenwich, CT 06831 Phone: (203) 532-9000 Fax: (203) 532-9272 Contact: Chris Hulse, president

Massa & Co. Inc. 1001 Darrenville Road, Suite 403 Lisle, IL 60532 Phone: (708) 434-0505 Fax: (708) 434-0525 Contact: Bonnie Massa, president Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: direct mail

Matrixx Marketing Inc. 201 E. 4th St. Cincinnati, OH 45202 Phone: (800) 628-7499 Fax: (513) 665-4837 Contact: Barb Katt, marketing specialist Parent Company: Cincinnati Bell Inc., Cincinnati, OH Data-Base System Development: data-base design Promotion/Program Design: custom programming, telemarketing

MBS/Multimode Inc. 7 Norden Lane Huntington Station, NY 11746 Phone: (516) 673-5600 Fax: (516) 673-5398 Contact: Irwin Levine, VP, new business development Data-Base System Development: data-base design, data-base services Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests

Metro Services Group Inc. 333 7th Ave. New York, NY 10001 Phone: (212) 594-7688 Fax: (212) 465-8877 Contact: Robert Budlow, executive VP Data-Base System Development: data-base design, data-base software vendor/reseller Promotion/Program Design: custom programming, Internet and on-line services, direct mail

Metromail Corp. 529 5th Ave. New York, NY 10017 Phone: (212) 856-5312 Fax: (212) 370-0827 Contact: Pat Fazio, VP Data-Base System Development: data-base design Promotion/Program Design: direct mail

Moore Business Communications 3 Hawthorne Parkway, Suite 310 Vernon Hills, IL 60061 Phone: (847) 367-3000 Fax: (847) 367-3006 Contact: Bill Weiss, director, national sales Parent Company: Moore Corporation Ltd., Toronto, ON Data-Base System Development: data-base design, data-base software vendor/reseller, data entry Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, direct mail, sweepstakes/games/contests

Moore Response Marketing Services 300 Tri-State International Lincolnshire, IL 60069-4419 Phone: (800) 722-9001 Fax: (847) 948-1466 Contact: Ruth Spasoff, manager, marketing Parent Company: Moore Business Forms and Systems Inc., Lake Forest, IL Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, direct mail, sweepstakes/games/contests

The Polk Co. 1155 Brewery Park Blvd. Detroit, MI 48207 Phone: (800) 635-5522 Fax: (303) 298-5489 Contact: Kim Edlin, VP, data-base services management Data-Base System Development: data-base design

Retail Systems Consulting 100 Fifth Ave., Suite 410 Naples, FL 33940 Phone: (941) 262-5775 Fax: (941) 262-7511 Contact: Carlene A. Thissen, president Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: Internet and on-line services

RMS Inc. 24 Old King's Highway S. Darien, CT 06820 Phone: (203) 656-3411 Fax: (203) 655-2466 Contact: Jeff Carroll, VP Data-Base System Development: data-base design, data-base software vendor/reseller

S2 Systems Inc. 15301 Dallas Parkway Dallas, TX 75248-4683 Phone: (214) 458-3800 Fax: (214) 458-3876 Contact: Karen Dyer, manager, retail product Parent Company: Stratus Computer Inc., Marlboro, MA Data-Base System Development: data-base software vendor/reseller Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, sweepstakes/games/contests

Solutions Marketing 1010 Washington Blvd., 8th Floor Stamford, CT 06901 Phone: (203) 352-0600 Fax: (203) 352-0799 Contact: Llew Smith, president Parent Company: J. Brown/LMC Group, Stamford, CT Data-Base System Development: data-base design, analysis and consulting Data-Base Compilation and Management: geodemographic targeting (micro-marketing) sales tracking and forecasting, data analysis. Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests

Source Software Inc. 9944 Roberts Road Palos Heights, IL 60465 Phone: (708) 208-1418 Fax: (708) 208-1421 Contact: Kevin Schmidt, VP

Stores Automated Systems Inc. 311 Sinclair St. Bristol, PA 19020 Phone: (215) 785-4321 Fax: (215) 785-5329 Contact: Patricia Vekich, director, marketing services Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming

TeleMark Inc. 7307 S.E. Lake Road Portland, OR 97267 Phone: (800) 783-6000 Fax: (503) 653-3994 Contact: Tim Tofte, VP, sales Data-Base System Development: data-base management Promotion/Program Design: telemarketing

Total Response Inc. 5804 Churchman By-Pass Indianapolis, IN 46203 Phone: (800) 368-6029 Fax: (317) 781-4609 Contact: Debbie Rapin, VP Parent Company: The Jackson Group, Indianapolis Data-Base System Development: data-base design Continuity Programs and In-Store Programs: frequent shopper cards/club programs, POPs, catalogs, interactives Promotion/Program Design: custom programming, Internet and on-line services, direct mail, telemarketing, sweepstakes/games/contests, rebates, couponing

Westfield Marketing 56 Ritch Ave. Greenwich, CT 06830 Phone: (203) 532-9483 Fax: (203) 532-9482 Contact: Russ Bowman, president Continuity Programs and In-Store Programs: frequent shopper cards/club programs Promotion/Program Design: custom programming, direct mail, sweepstakes/games/contests