Ahold USA Adds Promotional Dairy Cooler

QUINCY, Mass. — Ahold USA here will introduce a dairy cooler for new products topped by a promotional digital screen at Stop & Shop, Giant-Landover and Giant-Carlisle stores, following the deployment of a similar freezer for frozen foods.

The Dairy 1^st dairy cooler and the Frozen 1^st freezer are supplied by 3 Feet Media, Atlanta. Both are used to introduce new products with the help of high-definition digital advertising.

The Frozen 1^st equipment has been in place at more than 500 Ahold USA stores for five years. Products displayed in Frozen 1^st achieved higher initial sales, according to 3 Feet Media.

3 Feet Media said the Dairy 1^st deployment would “double its presence” at Ahold USA.