AWG to Offer New Loyalty Platform

SN STAFF

KANSAS CITY, Kan. — Associated Wholesale Grocers here has partnered with San Francisco-based marketing company You Technology to offer AWG members new loyalty-marketing and paperless-coupon programs, the companies said Monday.

AWG member stores that leverage the full You Technology marketing platform could benefit from point-of-sale integration to power loyalty programs, paperless coupon solutions, promotion support and richer shopper behavioral analysis, according to You.

AWG is a retailer-owned wholesaler servicing more than 1,900 stores in 23 states.