BRAND MARKETING'S 1995 DIRECTORY OF 3RD-PARTY MERCHANDISING FIRMS

The in-store merchandising business is growing so rapidly that many existing service providers are doubling their business every year and new service providers are opening their doors every month. This resource guide represents the most complete listing of firms now available to brand marketers.

s. Brand Marketing also thanks each company on this list that completed and returned a fax data form confirming its address and providing a brief business description. As is evident here, most cooperated.

While this is the latest and most complete information available, reader feedback can help Brand Marketing improve it further. Please fax any comments or additions to Brand Marketing at 212-630-3768.

AAi

4 Warren Avenue North Providence, R.I. 02911 Phone: 401-231-3800 Fax: 401-231-4625 Contact: Ed Kovatch, executive VP

Alpha One, div. Sales Mark

1224 Louisiana Street Little Rock, Ark. 72202

Phone: 501-375-8121 Fax: 501-375-5543 Contact: John N. Owens, president

Mass merchants, club and superstore coverage throughout the U.S. and Canada. Handles automotive, candy, cleaning aids, general merchandise, grocery, hardware, HBC, snacks, small appliances, sporting goods, toys and produce categories. Offers ongoing coverage, special projects, resets, dedicated mer-chandising teams. Local office for each retail account.

American Distribution System

P.O. Box 700 Keego Harbor, Mich. 48320 Phone: 800-521-5258 Fax: 800-526-6475 Contact: Ron Griggs

A-Plus Demonstrations Inc.

1473 Energy Park Drive St. Paul, Minn. 55108 Phone: 612-645-1358 Fax: 612-659-0324 Contact: Judi Koch, president

Arms

10 Burr Street Framingham, Mass. 01701 Phone: 508-875-5600 Fax: 508-626-2391 Contact: Paul Donovan

Division of Morris Alper Inc., New England food broker and manufacturer rep firm.

Concept Merchandising

1619 W. Garvey Avenue No. No. 1206 West Covina

Calif. 91791 Phone: 818-856-5599 Fax: 818-856-5588 Contact: Cameron Saylor, president Covers supermarket, drug and home center stores in Alaska, Hawaii, West Coast, Rocky Mountain region. Handles edible grocery, candy & tobacco, and non-foods lines. Offers a menu or specialized services designed to meet and exceed the expectations of manufacturers and retailers.

Core City Merchandising

305 Madison Avenue, Suite 943 New York, N.Y. 10165 Phone: 212-983-2729 Fax: 212-983-2449 Contact: Jane Spiteri, president

Retail sales force serves inner city supermarkets and independents, with primarily Hispanic and Afro-American clientele, in Manhattan, Brooklyn, Bronx and Queens. Twice-monthly full service, includes shelf management, new product cut-ins, resets, etc. Exclusivity rights to manufacturers.

Customized Retail Services

P.O. Box 1267 Mays Landing, N.J. 08330 Phone: 609-625-7700 Fax: 609-625-0898 Contact: Richard E. Schleigh Sr., president

Covers U.S. plus Hawaii and Puerto Rico, through supermarket, mass, drug, independent and home center channels. Handles HBC, cosmetics, housewares, reading and sunglasses, hair accessories. Meets demand for dedicated in-store services by providing an extension to the sales force. Keeps products in stock, not in the stockroom.

Elite Merchandising

9664 Hermosa Avenue Rancho Cucamonga, Calif. 91730 Phone: 909-980-8671 Fax: 909-980-1950 Contact: Roy Kee, VP, marketing/merchandising Regional supermarket coverage in the state of Californa, handling HBC and general merchandise. Offers hands-on full service merchandising in the style of the rack jobbers of old, providing a low-cost/high quality alternative for in-store merchandising services.

Field Marketing Inc.

152 West Huron Street Chicago, Ill. 60610 Phone: 312-943-1616 Fax: 312-943-2410 Contact: Randy Douglas, VP, account management

National coverage across all major retail trade classes, for a wide variety of categories, including food, drug, general merchandise and HBC. Provides outsourcing services, including payrolling, recruiting, human resource administration and call reporting. Also offers customized field marketing services, such as van promotions, mystery shopping, special events, etc.

Forcefield Marketing Inc.

1000 E. Woodfield Rd. No. 102

Schaumberg, Ill. 60173 Phone: 708-517-6381 Fax: 708-517-6383 Contact: Allen Alston, president Full-service marketing company with national coverage of supermarkets, mass merchants, and indepedents. In addition to merchandising, provides in-store demonstrations, and in-store couponing or premium distribution.

Gage In-Store Marketing

10000 Highway 55 Minneapolis, Minn. 55441 Phone: 612-595-3800 Fax: 612-595-5804 Contact: Craig A. Martin, president

National coverage across all major trade classes, for a wide variety of packaged goods. Offers in-store marketing program development (point of purchase), communications programs, consulting, database management, collateral material distribution, fulfillment and teleservice. A unit of the Gage Marketing Group, a provider of integrated marketing programs.

G.D.S. In-Store Service Systems

4350 Emery Industrial Parkway Suite A Cleveland, Ohio 44128 Phone: 814-539-7064 Fax: 814-539-8377 Contact: Nathan Glosser, manager of in-store service

Handles hardware, lawn and garden, housewares, stationery, back-to-school and trim-a-tree products at home centers, mass merchandisers, hardware and chain drug stores. Regional in Pennsylvania, Ohio, Indiana, Maryland, Delaware and western New Jersey. A unit of manufacturer rep firm G.D.S. Inc.

Huffy Service First

8521 Gander Creek Drive Miamisburg, Ohio 45342 Phone: 513-438-3664 Fax: 513-436-6289 Contact: Cliff Brahm

Nationwide merchandising service coverage across all product lines at mass merchants. A division of Huffy Corporation, the company is a nationwide supplier of both in-home and in-store product assembly and repair.

Impact Merchandising Services

440 Creamery Way, Suite B

Exton, Pa. 19341 Phone: 610-594-1627 Fax: 610-524-3362 Contact: Joe McKenna, VP, GM

Regional coverage of supermarkets, mass merchandisers, and chain drug stores, for grocery, frozen foods, perishables, meats and HBC products. Qualified representatives apply customized merchandising solutions to gain added advantage for brands. Short lead times.

In-Store Associates

9891 Broken Land Parkway Columbia, Md. 21046 Phone: 410-312-5747 Fax: 410-381-3479 Contact: Susan Bickford, managing partner

Regional coverage in the southeast for in-store sales promotions and merchandising services. Handles all trade classes.

In-Store Service Inc.

3413 Hollenberg Bridgeton, Mo. 63044 Phone: 314-739-8873 Fax: 314-739-8872 Contact: Tom McNulty, president A division of manufacturer representative firm, Kettler-Muenz-Young. Offers national merchandising coverage at mass merchants and home center stores for housewares, HBC, jewelry, sundries and seasonal lines. Can perform special projects in a short period of time.

In-Store Services

9332 Forsyth Park Drive Charlotte, N.C. 28273 Phone: 800-929-5112 Fax: 704-588-6646 Contact: Kathy Milstead, VP, sales Nationwide coverage of home center stores and mass merchants, across the following categories: HBC, household/home decor, electrical, video/educational materials, nursery & garden, hardware/plumbing, paints, sundries, appliances & kitchen items. Offers a constantly updated menu of customized services and merchandising solutions aimed at meeting unique client needs.

Kelly Services

National Marketing Dept. 999 West Big Beaver Road Troy, Mich. 48320 Phone: 810-244-4561 Fax: 810-244-5344 Contact: Lucy A. Capri, office manager, national marketing International scope of coverage, through all major trade channels and all types of consumer products. Provides innovative solutions backed by marketing support expertise. Takes a consultative approach, working with customers to determine the most efficient way to plan, coordinate, execute and monitor multi-market programs.

Magni-Serv

1500 S.W. 66th Avenue Miami, Fla. 33023 Phone: 305-986-9000 Fax: 305-986-9024 Contact: Rick McChesney, director

HBA specialists, offering national coverage of supermarket, mass merchant, and chain drug channels. Offers customized services to fit client requirements, including resets and surveys. Division of Magnivision Inc., manufacturer of reading glasses.

MAP

Five Industrial Park Road Lewistown, Pa. 17044 Phone: 800-327-0662 Fax: 717-242-2344 Contact: William A. Wilkinson, VP, operations Full-service merchandiser, handling all consumer goods categories through all trade classes in the Northeastern region of the U.S. A division of James F. Havici Inc., rack jobber.

Marketing Force

1757 Northfield Drive Rochester Hills, Mich. 48309 Phone: 810-853-6200 Fax: 810-299-8476 Contact: Bob Brouillette, senior VP, merchandising

National coverage of food, drug, mass, convenience, club, deparment and discount stores, plus consumer electronics, office superstores, computer superstores and restaurants. Handles all packaged good categories, along with electronics, appliances, automotive and financial services. A division of Advo Inc. offering customized client solutions.

Market Reach

1010 Washington Blvd. Stamford, Conn. 06902 Phone: 203-352-0635 Fax: 203-352-0798 Contact: James M. Tighe, president

A unit of co-marketing agency J. Brown/LMC Group, providing national merchandising coverage across all trade channels and product categories. Also offers targeted and memorable product demonstration and sampling programs.

MarketSource Field Services

10 Abeel Road Cranbury, N.J. 08512 Phone: 609-655-8990 Fax: 609-395-0737 Contact: James Taratunio, executive VP National coverage of mass merchandiser, chain drug, deep discount drug, department store and food stores, primarily handling HBC, snacks, household and hard goods. Merchandising, auditing and promotional programs include, store detailing and resets, speed-to-market for new products, information services, demos, coupon distribution and sampling.

Mass Connections

700 North Valley, Suite A Anaheim, Calif. 92801 Phone: 714-535-8969 Fax: 714-535-8959 Contact: Karen Crosson, national sales manager National coverage across all trade channels. Mass Connections is a national in-store marketing company, offering a range of related services.

MNE Marketing

929 Eastwind Drive, Suite 211 Westerville, Ohio 43081 Phone: 614-898-9961 Fax: 614-898-3063 Contact: Bill Glass, VP, sales National coverage in mass merchants, chain drug, supermarket and automotive aftermarket stores, handling HBC, snacks, candy, household, automotive, packaged foods and perishable lines. A division of Golden Touch Demos, providing in-store product demonstrations and couponing.

MSA Sales Group Inc.

326 First Street, Suite 26 Annapolis, Md. 21403 Phone: 800-899-1455 Fax: 410-268-3191 Contact: Franklin Christopher, president

M&T Enterprises

P.O. Box 49104 Philadelphia, Pa. 19141 Phone: 215-572-9855 Fax: 215-572-9856 Contact: Ray Hopkins, VP, director of marketing

National In-Store Marketing

Village Green, Suite 3-D Southbury, Conn. 06488-0647 Phone: 203-264-8658 Fax: 203-264-8734 Contact: Paul Burne, VP National coverage of food, drug and mass merchandiser stores, handling all major product categories. Offers in-store marketing, from concept design to retail execution.

National Marketing/NMS

3 Progress Street, Suite 100 Edison, N.J. 08820 Phone: 800-688-9000 Fax: 908-757-9742 Contact: Janice Cohen, VP National coverage of toy, office superstore, and computer superstore channels, handling toys, office products, computer products and accessories, RTA furniture and business machines. Full-time staff provides professional retail merchandising services, with the experience and flexibility to customize programs to manufacturers' and retailers' needs.

National Merchandising Network Inc.

1 Washington Pennington, N.J. 08534 Phone: 800-931-0011 Fax: 609-737-7729 Contact: Connie Piscopo, president

National coverage across all trade classes through 35 regional offices. Handle re-sets, audits, new item cut-ins, displays, blitz events, special events, with a single phone call.

National Retail Services

51 Sugar Hollow Road Danbury, Conn. 06813

Phone: 800-432-4399 Fax: 203-798-1644 Contact: Ted Bohnen, executive VP

Full-chain coverage nationally, in chain drug, mass merchandiser and department stores, for all food and non-food categories. Founded in 1979. Six regional offices. Hires, trains, pays own employees. Offers both ongoing and special projects. 1,300 employees with Quick Link reporting.

NBSN Premium Merchandising Services

300 Ozark Trail, Suite 205 Ellisville, Mo. 63011 Phone: 800-800-7318 Fax: 314-391-8685 Contact: Jay Ryan, VP, sales

National coverage of all consumer goods categories across all major trade classes. Extensive experience with resets and pack-out for store door delivered (DSD) products.

NDR

260 Spagnoli Road Melville, N.Y. 11747 Phone: 516-694-1356 Fax: 516-694-6097 Contact: Joseph Mason, president

Northeast Support Services Inc.

P.O. Box 10 North Reading, Mass. 01864 Phone: 508-664-9401 Fax: 508-664-9402 Contact: Laura Foley Choma, partner

Regional coverage of all non-food consumer products in six New England states and upstate New York, through all major trade classes, plus department stores and financial institutions. Offers store audits; works alongside food brokers on projects.

OnSite Sales and Field Marketing

80 Wheeler Avenue Pleasantville, N.Y. 10570 Phone: 914-747-4711 Fax: 914-747-1541 Contact: Chery Clark, director

National coverage across all trade channels, including military commissaries, for a full range of consumer goods categories. Local marketing specialists, with emphasis on driving sales through account-specific promotion programs which often tie community events to retailers. Division of Guild Group, a marketing services firm.

Pat Henry Enterprises

230 Huron Road, N.W. Cleveland, Ohio 44113 Phone: 216-621-3831 Fax: 216-621-8455 Contact: Phil Havel, director marketing & sales

National coverage in supermarket, mass, club, drug and specialty channels, for various consumer goods categories. Offers demo tie-ins with value added Perceptions consumer views capabilities. Affiliate of Pat Henry Perceptions Inc.

Petco Marketing

1944 N. Griffith Blvd. Griffith, Ind. 46139 Phone: 219-838-3406 Fax: 219-838-1640 Contact: Donald Reba, VP, service Midwest regional coverage of all major trade classes, specializing in pet products and a wide range of other general merchandise lines.

The Peters Group, Ltd.

9631 S. Lowe Avenue Chicago, Ill. 60628 Phone: 312-779-9661 Fax: 312-445-2838 Contact: Jack L. Peters, president

National merchandising coverage with urban market focus in chain drug, supermarket mass merchandiser, beauty supply and convenience stores. Handles HBC, beverages, snacks, edible grocery. Access to African-American and Hispanic neighborhoods. Full-service promotion capability.

PIA Merchandising Co.

P.O. Box 19900 Irvine, Calif. 92715 Phone: 714-476-2200 Fax: 714-476-8403 Contact: Mike Skinner, VP, marketing

Wall-to-wall product coverage in over 30,000 stores nationally including food, drug, mass, convenience, home center, computer and discount drug. Provides comprehensive solutions to retail issues, including category management, market-level marketing, indirect headquarters sales, direct specialty sales, marketing and telemarketing.

Pimms Inc.

800 La Salle Street, Suite 2250 Minneapolis, Minn. 55402 Phone: 612-399-1000 Fax: 612-338-6855 Contact: Ralph Bartolotta, VP, sales and marketing

A national provider of in-store marketing services, with coverage of food, drug, mass merchandising and specialty stores across all product categories. Handles store setup and resets, set planograms, new product cut-ins, product distribution checks, display building, product reorders and shelf maintainance.

Powerforce

303 East Ohio Street Chicago, Ill. 60611 Phone: 800-327-7158 Fax: 312-670-3529 Contact: Robin Rhoades, business development

Offers managed dedicated merchandising programs plus special project capabilities through its Power Flex team. Full coverage through all classes of trade (including mass merchant, drug, grocery, convenience store, computer and office outlets) in A, B, and C markets nationally. A division of Actmedia.

Prism Partners

4849 No. Scott Street Schiller Park, Ill. 60176 Phone: 708-671-1994 Fax: 708-671-1644 Contact: Andy Gritti, VP, operations

Resource Project Management

12721 Bel-Red Road Bellevue, Wash. 98005 Phone: 206-453-9882 Fax: 206-453-0458 Contact: Barbara Jensen, customer service

Covers the Western region of the U.S., including Alaska and Hawaii, handling edible grocery, household, HBC products through supermarkets, mass merchants and chain drug stores. A unit of Bromar Inc., a food broker with a 100-year heritage in the food industry.

Retail Detail

132 N. Woodward Birmingham, Mich. 48009 Phone: 810-540-8150 Fax: 810-540-0207 Contact: Doug Wright, president

National coverage across supermarket, mass merchandiser, chain drug, convenience store, independent and other channels. Offers POP deployment, in-store product training, special projects, promotion support, mystery shopping, audits, surveys.

Retail Resources Inc.

5912 Breckenridge Pkwy. Suite G Tampa, Fla. 33610 Phone: 813-622-6428 Fax: 813-622-6807 Contact: Andy Garvey Coverage of Florida, parts of Georgia and South Carolina, for all major trade classes, handling edible grocery, HBC and tobacco lines. Programs are tailored to individual client needs. Thorough execution includes close client contact. Sampling programs available through sister company, Demo Sales.

Retail Sales Support

811 Totowa Road, Suite 300 Totowa, N.J. 07512-1207 Phone: 201-389-9584 Fax: 201-389-0310 Contact: Robert Milligan Jr., VP, sales & marketing

Covers the Northeastern U.S. through supermarket, mass, chain drug and sporting goods channels. Full service project management from start to finish, using own employees. Added national coverage available through service network. Unit of FTM Marketing Inc., a promotion marketing firm.

Retail Store Services

2698 Junipero Avenue, Suite 104 Signal Hill, Calif. 90806 Phone: 310-427-4477 Fax: 310-427-8599 Contact: Ed Bartlett, VP, sales & marketing Handles hardlines, covering home center stores in twelve western states plus Alaska and Hawaii. Provides in-store merchandising, new store sets and resets, product knowledge training at the retail store level. Unit of Kalty & Salios Sales, a sales agency.

Retail Support Force

2812 New Spring Road Suite 180 Atlanta, Ga. 30339 Phone: 404-333-8571 Fax: 404-433-1767 Contact: Steve Gordon, VP, division manager

Regional coverage in 14 southeastern states, handling grocery, HBC, snacks, and home improvement lines in supermarkets, mass merchants, independents, chain drug and home center stores. Specializes in retail coverage plans, resets, special surge/blitz projects. Division of Marketplace Promotions Inc., an in-store demo firm.

Salestalk Inc.

1161 San Antonio Rd. Mountain View, Calif. 94043 Phone: 415-964-2000 Fax: 415-964-2193 Contact: Candace Hamilton, VP, sales and operations National coverage of supermarkets, mass merchants, department stores and warehouse clubs for all hardlines, as well as grocery, HBC and candy. Exclusive in-house demo agency for Price Costco. Preferred agency for several Safeway divisions. Eight offices across the U.S. deploy a pool of 20,000 field people.

Smart Demo

383 Main Avenue Norwalk, Conn. 06851 Phone: 203-840-8500 Fax: 203-840-8700 Contact: Thomas Murray, VP, sales

A division of Time Inc. In-Store Marketing, providing national coverage of all major trade channels and product categories. Also offers national and regional in-store demos. Can tie-in with Time Warner entertainment properties to create major national promotion events.

The Spar Group

555 White Plains Road Tarrytown, N.Y. 10591 Phone: 914-332-4100 Fax: 914-332-0741 Contact: John Fermann, senior VP

National coverage of supermarkets, mass merchandisers, chain drug, membership stores, toy stores, Sears, Wards, home centers by over 3,000 local representatives. Customized programs maximize interaction between store personnel and store detailers, insuring that objectives are met. Sales and profits increase through improved in-store conditions and efficiencies of feedback.

Storecast Merchandising

440 Creamery Way, Suite B Exton, Pa. 19341 Phone: 610-524-7100 Fax: 610-524-3362 Contact: Gary Elling, VP, sales

Regional coverage of the supermarket trade, handling all edible and non-food grocery categories. Company has 50 years experience handling unique programs for Acme Markets, others.

Store Master

P.O. Box 1476 Buzzards Bay, Mass. 02532 Phone: 800-422-4798 Fax: 508-563-6876 Contact: Betty McKenzie, president Covers all retail channels and product categories in the New England region. Provides experienced merchandisers who are carefully matched to the required task -- heavy or light merchandising. A division of McKenzie Associates, the firm also provides complete in-store demo services.

Stratmar Systems

109 Willet Avenue Port Chester, N.Y. 10573

Phone: 914-937-7171 Fax: 914-937-0738 Contact: Nick Angell, director of merchandising services

National coverage across all channels of trade, handling all types of packaged goods. Provides value-added in-store marketing and merchandising programs, including sampling and demonstrations.

Sunflower In-Store Services

10895 Lowell Overland Park, Kan. 66210 Phone: 800-288-5085 Fax: 913-345-2640 Contact: Michael Kent, VP, merchandising services

National coverage of resets, fixturing, etc., across all channels of trade, plus "mid-channel" servicing at warehouse intercepts. All product lines handled. Puts experienced merchandisers "on your project, not on your payroll." MarketLine electronic reporting system captures performance data. Unit of The Sunflower Group.

Super Marketing

13205 16 Avenue No. Plymouth, Minn. 55441 Phone: 612-557-1777 Fax: 612-551-1724 Contact: Steve Pontius, VP, sales and marketing

National coverage in all classes of trade for a full range of consumer goods. Executes in-store sampling and demonstrations, special events, in-store merchandising and Hispanic marketing programs. High-quality data base capabilities, on-site training and supervision, matched with the right labor resources, warehousing and fulfillment.

TMI

P.O. Box 14824 Columbus, Ohio 43214 Phone: 614-261-1221 Fax: 614-261-1242 Contact: Chuck Belding, president

Total Merchandise Service

4554 Popell Drive Newaygo, MI 49337 Phone: 616-652-1776 Fax: 616-652-4703 Contact: Brian Ferris, president

United Logistics Inc.

603 N. Main Peoria, Ill. 61611 Phone: 800-344-7750 Fax: 309-698-9081 Contact: Tyler Hessing Specializes in promotion logistics (distribution, fulfillment, warehousing, consulting, merchandising and project management) in all classes of trade nationally. Division of United Facilities Warehousing & Fulfillment.

U.S. Concepts

23 E. 22nd Street New York, N.Y. 10010 Phone: 212-780-2300 Fax: 212-674-1209 Contact: Brian Murphy