Brookshire’s Launches 12-Car Giveaway

SN STAFF

TYLER, Texas — Brookshire Grocery Co. here on Wednesday is launching a sweepstakes promotion in which it is giving away cruises, gift cards and 12 new 2011 Ford Mustangs.

The “You Save, You Win: Cruises, Cars, and Cash” promotion is tied to the chain’s Thank You Cards loyalty program. Customers receive one chance to win a cruise or a car for each Thank You Card transaction from July 13 through Oct. 4. Eight customers from each store will win a cruise for two, and two customers from each store will win a $100 Brookshire’s gift card during each week of the promotion. They receive additional chances to win through purchases of specially marked products located throughout the store.

The chain will give away one Ford Mustang every other week, and seven more at the end of the promotion.

“It’s quite a prize package and should create much excitement for our customers and stores,” said Rick Ellis, senior vice president-chief marketing officer for Brookshire’s. Last year the chain gave away a 2010 Camaro 2SS as part of promotion tied its Food Club private label.