Buehler’s shoppers name newsletter

When Buehler’s Fresh Foods considered what to name its soon-to-be-launched beer and wine e-newsletter, the Wooster, Ohio, company decided to leave it up to its shoppers.

So it launched the "Name the Beer & Wine Newsletter" online contest.

The retailer just announced the winning name: "The Vine and Stein,” submitted by John K, who won a $25 Buehler’s gift card.

The first issue will be distributed this spring. Shoppers can sign up for it via the Buehler’s website.