CAMPBELL FORMS MARKETING TEAM

ROSEANNE HARPER

CAMDEN, N.J. -- Campbell Foodservice here has appointed a new sales and marketing team dedicated to the supermarket food-service/deli/bakery segment of the industry.

The five newly appointed sales managers, each of which oversees a geographic region of the United States, are in the process of developing marketing programs aimed at suiting that segment of the industry. They also will collect information that will assist in product development.

The managers are: Jack F. Giuffre, who was previously regional manager at Carl Buddig-Old Wisconsin, Chicago; Shawn Hanley, who was a regional sales manager at Land O' Lakes, Minneapolis; Kim Schneider, who was director of sales and marketing at Newhart Food Inc., Allentown, Pa.; Anthony Credico, who was division sales manager at WLR Foods, Broadway, Va.; and Steve Bielli, who was an account manager at Store Brand Management, Atlanta.

All report to Robert Anderson, director of channel marketing.

Campbell Foodservice is the new operating name for Campbell's Global Foodservice, a division of Campbell Soup Co.

The division has been sup-

plying supermarket food service/delis as well as traditional food service outlets and other segments of the industry for years, but the organization of this dedicated team marks a strengthening of its commitment to the supermarket food service/deli industry, a spokeswoman said. She added that, in a companion move, the company has dedicated research and development resources to finding out what is needed in supermarket food service/deli/bakery departments.

"The real growth in food service is happening in off-premise foods, and supermarket deli-bakeries represent a huge opportunity for food service," said Ronald E. Elmquist, president of the division.