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Coborn's takes top marketing prize at Supervalu show
Coborn’s Inc. took home top honors as Supervalu recognized the best marketing efforts of its independent retailers in the 2014 Master Marketer competition.
August 14, 2014
3 Min Read
Coborn’s Inc. took home top honors as Supervalu recognized the best marketing efforts of its independent retailers in the 2014 Master Marketer competition, awarded Wednesday during Supervalu’s national sales show in St. Cloud, Minn. Coborn’s, based in St. Cloud, Minn., was named the 2014 Grand Master Marketer for its comprehensive marketing campaigns over the past year.
“The Master Marketer recognizes the best of the best when it comes to our independent retailers’ advertising and marketing campaigns,” Janel Haugarth, EVP, and president of independent business and supply chain services at Supervalu, said. “Our independent business customers set the standard when it comes to serving their customers, and we are excited to recognize and celebrate those achievements with them this week.”
This year, the competition included more than 450 entries, with 20 winners selected across 10 marketing categories. Each category includes a Tier 1 and Tier 2 winner, with each tier based on size and volume of the company’s business. In addition to the category winners, an overall Master Marketer for each tier was selected, with Boyer's Foods of Pennsylvania taking home Tier 1 honors and Sentry Foods from Wisconsin receiving Tier 2’s top recognition.
Each winner is automatically entered into the National Grocers Association's Creative Choice awards, which is presented at the industry's annual conference each February.
The full list of winners across all categories, is as follows:
Extra Effort Advertising – Tier 1: C&K Markets/Ray's Food Place, Ore. - Lunchbox Giveaway
Extra Effort Advertising – Tier 2: Sentry Foods, SE & Central Wis. - Best Meat in Town
Grand Opening/Anniversary – Tier 1: Ken's New Market, Cynthiana & Paris, Ky. - 34th Anniversary
Grand Opening/Anniversary – Tier 2: Landis Market, Telford, Pa. - 75th Anniversary
Public Service/Community – Tier 1: Foster's Food Fair IGA, Grand Cayman, BWI - Food Bank, Health Fair
Public Service/Community – Tier 2: Shop 'n Save, Pa. - S.E.E.D Program
Fresh Departments – Tier 1: Al's Lakeshore Foods, Mich. - Lobstermania
Fresh Departments – Tier 2: Coborn's, Princeton, Minn. - Easy as 1-2-3
Center Store Departments – Tier 1: Western Market, Rocky Ridge, Vestavia Hills, Ala. - Warehouse Sale
Center Store Departments – Tier 2: Mackenthun's Fine Foods, Waconia, Minn. - Gluten Free
Website/Social Media – Tier 1: Wyatt's Supervalu, Falmouth, Ky.
Website Social Media – Tier 2: Wayfield Foods, Atlanta, Ga. - Wayfield Website
Private Brands – Tier 1: Boyer's Food Markets, Pa. - Mrs. B's Pie Extravaganza
Private Brands – Tier 2: Remke Markets, Erlanger, Ky. - 10 Cent Wednesdays
Industry Promotions – Tier 1: Handy Foods IGA, Ottawa, Ill. - Ribfest
Industry Promotions – Tier 2: McCaffrey's Supermarket, Princeton, N.J. - Nutella
Radio Spots – Tier 1: Tatsuda's IGA, Ketchikan, Ark.
Radio Spots – Tier 2: Dissmore's IGA, Pullman, Wash. – Steak Place
TV Commercials – Tier 1: Springfield Market, Richardton, N.D.
TV Commercials – Tier 2: Skogen's Festival Foods, Wis. - Fresh Flight Fish
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