Floor-Ready Displays Focus of New Initiative

ORLANDO — Pallet provider CHEP USA here and Capgemini Consulting, New York, are leading an initiative aimed at optimizing the use of floor-ready displays (FRDs) by manufacturers and retailers.

The initiative is looking at issues such as how to reduce the waste associated with FRDs as well as how to increase their value. Participants will attempt to “understand how FRDs move through the value chain, who touches them and how they are measured,” said Alexander Christen, senior manager, Capgemini Consulting, during a session last week at the Supply Chain Conference here, hosted by the Food Marketing Institute and the Grocery Manufacturers Association.

“We need to understand this and map it out,” said Kim Rumph, president of CHEP USA.

Current participants in the initiative include three CPG firms — PepsiCo, ConAgra and Nestle — and seven food retailers — Food Lion, Meijer, Supervalu, Publix, WinCo, H-E-B and Save-A-Lot. More participation from the industry is being sought.

For more information, contact Vishal Patell, CHEP USA's senior director of marketing strategy, at [email protected]