H-E-B lets consumers name new salsa

H-E-B is soliciting brand names for its new private label salsa.

The winner of the “Name This Salsa” contest will get a $5,000 H-E-B gift card.

“Tell us your idea and why you think it would be the best name, and that name could be on the jar with your story,” the San Antonio chain writes in promotional materials.

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Made in Texas, the salsa is described as a medium-hot blend of fresh tomatoes, onions, garlic, spices and cilantro.

Submissions will be accepted online through April 14. The winner will be announced on or about June 1.