IGA Launches IGA Hometown Label Savers Marketing Program

IGA USA announced the launch of IGA Hometown Label Savers, a new community-based marketing program that encourages community non-profit organizations to collect IGA Exclusive Brand product barcodes in exchange for funding towards organizational needs. IGA Hometown Labels Savers is easy for retailers to implement: • Eligible non-profit organizations submit an application to the IGA Hometown Label Savers team, identifying their preferred IGA store location. • Once approved by the IGA Hometown Label Savers team, the organization is posted on the consumer-facing IGA Hometown Label Savers microsite, found at www.iga.com, letting shoppers know they can start collecting IGA Exclusive Brand barcodes in support of their cause. • Organizations collect bundles of 500 IGA Exclusive Brand barcodes from shoppers and submit them to IGA USA in exchange for a $15.00 donation good towards organizational needs. “IGA stores are known for being community-conscious and with IGA Hometown Label Savers, IGAs can give back to the organizations that are a vital part of their communities—all while supporting their own IGA Exclusive Brand line,” said Dave Bennett, IGA Sr. VP Procurement & Exclusive Brands. “This program is unique in that it gives retailers, organizations and the IGA shoppers that support them the opportunity to work together to achieve fundraising goals that allow organizations to continue their good work in IGA communities.” “It’s a turnkey program. IGA USA and the approved organizations handle the logistics so retailers can focus on building engagement and enthusiasm among their shoppers,” said Wayne Altschul, IGA VP Exclusive Brands. “When a shopper sees an IGA Exclusive Brand product label in their home, they know where it came from. Now when they look at that product, they’ll also know they’re doing their part to support their larger community.”