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Keynotes to address omnichannel shoppers, collaboration
Walmart will address the omnichannel shopper in one of three keynotes to be held at this year’s Shopper Marketing Summit.
March 11, 2014
1 Min Read
Walmart will address the omnichannel shopper in one of three keynotes to be held at this year’s summit.
The Walmart keynote (Tuesday, March 25, from 8:30 a.m. to 9:30 a.m.) will feature Andy Murray, Walmart’s first-ever SVP of creative.
Murray oversees Walmart’s U.S. advertising, retailtainment, in-store TV, and the development of the corporate and co-op ideas.
Before joining Walmart, Murray was the founder and CEO of Mercury 11, a marketing agency.
Alex Gourlay
Meanwhile, during the second keynote (March 25, from 4:30 p.m. to 5:30 p.m.), Alex Gourlay, EVP and president of customer experience and daily living at Walgreen Co., will talk about ways to build global initiatives.
Wendy Liebmann, CEO WSL/Strategic Retail, will also speak during the second keynote.
The final keynote (Wednesday, March 26, 8 a.m. to 9 a.m.) will focus on collaboration between brands, retailers and agencies.
Speakers will include Brad Mullinax, category manager, non-alcoholic beverages, Bi-Lo/Winn-Dixie Stores; Lisa Farrell, director, sales finance and strategy, PepsiCo; Charlie Anderson, CEO, Shoptology; and Julie Quick, head of planning and insights, Shoptology.
Read more: Summit Marketing Summit to honor executives
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