Keynotes to address omnichannel shoppers, collaboration

Walmart will address the omnichannel shopper in one of three keynotes to be held at this year’s summit.

The Walmart keynote (Tuesday, March 25, from 8:30 a.m. to 9:30 a.m.) will feature Andy Murray, Walmart’s first-ever SVP of creative.

Murray oversees Walmart’s U.S. advertising, retailtainment, in-store TV, and the development of the corporate and co-op ideas.

Before joining Walmart, Murray was the founder and CEO of Mercury 11, a marketing agency.

Alex Gourlay

Meanwhile, during the second keynote (March 25, from 4:30 p.m. to 5:30 p.m.), Alex Gourlay, EVP and president of customer experience and daily living at Walgreen Co., will talk about ways to build global initiatives.

Wendy Liebmann, CEO WSL/Strategic Retail, will also speak during the second keynote.

The final keynote (Wednesday, March 26, 8 a.m. to 9 a.m.) will focus on collaboration between brands, retailers and agencies.

Speakers will include Brad Mullinax, category manager, non-alcoholic beverages, Bi-Lo/Winn-Dixie Stores; Lisa Farrell, director, sales finance and strategy, PepsiCo; Charlie Anderson, CEO, Shoptology; and Julie Quick, head of planning and insights, Shoptology.

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