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PATHMARK TESTS ELECTRONIC MARKETING
WOODBRIDGE, N.J. -- Pathmark Stores here is testing two electronic marketing programs, SN has learned.wspaper, is being tested in four stores on Staten Island, N.Y. A card-based frequent-shopper program also is undergoing a pilot test in "an isolated location," said Margaret Bigley, director of sales and electronic marketing at Pathmark.The Staten Island tests have been running for about four-and-a-half
February 28, 1994
1 Min Read
WOODBRIDGE, N.J. -- Pathmark Stores here is testing two electronic marketing programs, SN has learned.
wspaper, is being tested in four stores on Staten Island, N.Y. A card-based frequent-shopper program also is undergoing a pilot test in "an isolated location," said Margaret Bigley, director of sales and electronic marketing at Pathmark.
The Staten Island tests have been running for about four-and-a-half months.
"We saw a lot of opportunities in electronic marketing," Bigley said. "There are a lot of vendors pushing a lot of products. There's a lot out there right now. We like to think we're running ahead of the industry."
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