Price Chopper Creates Shopper/Digital Marketing Dept.

SCHENECTADY, N.Y. — Price Chopper Supermarkets here Thursday announced the creation of a Shopper and Digital Marketing Department that will concentrate exclusively on building shopper marketing programs and leading the company’s digital strategy. 

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This department will be headed up by Heidi Reale, director of shopper and digital marketing. The Shopper and Digital Marketing team includes Maritza Santos, senior shopper marketing coordinator; Meagan Handford, brand marketing manager; and Megan Finin, digital marketing coordinator.

The team will focus on building incremental sales and customer loyalty through comprehensive marketing and merchandising programs for key selling occasions and themes; it will use the company’s digital properties and traditional marketing vehicles. 

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In her new role, Reale will be responsible for directing all shopper marketing programs and advancing Price Chopper’s digital strategy, asset development and execution. Reale has been with the company since 1984 and has held numerous positions in marketing, consumer research and e-commerce. 

Santos will coordinate shopper marketing programs with Price Chopper’s consumer packaged goods partners; she has been with the company since 2008 most recently as marketing coordinator. Handford, who has been with the company since 2004, most recently as brand manager,  will work with Price Chopper’s CPG partners to develop shopper marketing plans designed work in synergy with Price Chopper’s overall brand strategy. Finin will coordinate all digital marketing for Price Chopper; she has been with the company since 2011, most recently as marketing coordinator.