products & promotions 2007-07-09

PAPER TOWEL PAGES

DALLAS — Kimberly-Clark has partnered with the magazines Every Day With Rachael Ray and Reader's Digest to give their June and July readers something very useful: a full-page sheet of Viva-brand paper towels. The print ad includes a six-page advertising insert, which sandwiches a sheet of Viva paper towels. A $1 coupon is incorporated into the last page of the insert to spur trial. The promotion is targeted to consumers who enjoy cooking and home entertaining.

SUPER FRIENDS REUNITE

BURBANK, Calif. — The “World's Greatest Super Heroes” combine in Hanna-Barbera's classic animated shorts from Warner Home Video here in “Super Friends: The Legendary Super Powers Show” on DVD on Aug. 7. The two-disc collector's set features many of the classic DC Comics characters, including Superman, Batman, Robin and Wonder Woman. “Super Friends: The Legendary Super Powers Show” originally aired on the ABC television network on Saturday mornings. Warner Home Video will support the DVD with a national media campaign to include radio and online outlets.

HAVE A BLAST

PARSIPPANY, N.J. — This summer, Cadbury Adams has introduced Dentyne Blast, a liquid-center chewing gum designed to provide enhanced breath-freshening to consumers. Dentyne Blast contains Erythritol, an ingredient that delivers a strong cooling effect by drawing heat away from the mouth and lowering its temperature. The product will be available nationwide starting in July. The launch will be supported by public relations efforts, sampling and new TV advertising.